Not too long ago, driving scooters in the Philippines is considered a luxury or a past time. Scooters were never considered part of the mainstream transportation and they normally thrive within the suburbs – the city streets and subdivisions – but hardly on the main thoroughfares.
With the worsening traffic situation in Metro Manila and in key cities in the Philippines, scooters have evolved to become a practical and smart solution to Filipinos for work, school, and for their daily convenient mode of transportation.
Honda, being the world’s largest motorcycle manufacturer, recognizes the growing value and necessity of scooters among Filipinos these days and thus spared no time in introducing this year the new generation of smart and stylish scooters distinctively for the Philippine market.
Following the launching of the Click 125i in February as the Premium Scooter, Honda Philippines rolled out the Honda BeAT Fi eSP Series in May and the company has completed its scooter ensemble with the unveiling of the new Zoomer-X, regarded as the Unique Scooter.
Honda’s new generation of scooters are the exact fit for the new generation of Filipino riders, known collectively as the Generation S. These new breed of riders are street smart, stylish, superior, and certainly full of substance, which actually mirror the same development objectives that Honda Philippines put to mind in coming up with the latest generation of scooters.
Currently whipping up a storm among Filipino scooter enthusiasts is Honda BeAT Fi eSP Series. Given the positive response of the Generation S to this scooter, it is now being translated to brisk sales in the Philippine market and it is expected that the trend will continue in the months or years ahead.
The Honda BeAT Fi eSP Series has been especially developed for the Philippines and serves as the latest iteration to the Honda BeAT scooters. It is actually a giant leap to a whole new level from the features of the groundbreaking BeAT Carb that was ushered in the Philippines not too long ago.
What makes the Honda BeAT Fi eSP Series a preferred choice by the Generation S is its exclusive and industry-revolutionizing feature called the Honda Smart Technology, which the company first introduced to the Honda Click 125i. The technology is currently drawing rave reviews not only from critics but most especially from extremely satisfied customers.
The Honda BeAT Fi eSP Series primarily exudes excellent engine performance, stylish and sporty design, groundbreaking features, and great affordability that enables it to cater to a wider market base among Filipino scooter enthusiasts.
With a retail price of PhP66,900 for its standard model and PhP69,900 for the variant that highlights the idling stop system (ISS) and the combi-brake system (CBS), the Honda BeAT Fi eSP Series is affordable enough for the Generation S not only to let their beat out but more importantly, to smartly get through everyday commuting without being stressed while getting value for their money.
The Honda BeAT Fi eSP Series is a indeed a Scooter for All and ‘All’ means the Filipino Generation S, who really knows and appreciates by heart the value and performance of an excellent scooter.
Source: Honda Motorcycle Phil.