Pilipinas Shell Bike Fair 2016

The Philippines is home to a strong 4-million motorcycle community that still continues to grow everyday. The recent rise in number of motorcycle riders for the past couple of years has cemented the popularity of the two-wheeled vehicle, making it an indispensable mode of transportation for Filipinos all over the country.

Coming from a successful celebration of all things motorcycle last year, Pilipinas Shell takes things to the next level by hosting a bigger and grander Shell Bike Fair 2016. To show Shell’s appreciation for the motorcycle community, this year’s Shell Bike Fair is a series of three grand events in Luzon, Visayas, and Mindanao. The three-part celebration was made possible by Shell Advance, Shell Advance MotoCare Express and Shell V-Power Nitro+.

Shell Bike Fair 2016

Last September 24, the third and final leg of the Shell Bike Fair 2016 was held at the World Trade Center through a day filled with games and entertainment for the company’s valued customers. Upon entering the world-class location, the attendees were treated to fun demos and games at the different booths set up throughout the venue.

Celebrity guests at the Shell Bike Fair 2016

Callalily performs at the Shell Bike Fair 2016

Western Bicutan Riders Club wins the best bike club prize

[L-R] Edwin Go (Motorsiklo Xclusibo), Serge Bernal (Marketing Manager for Philippines and Thailand), Mark Malabanan (Senior Fuels Brand Manager) Recca Menchavez (Shell Advance Brand Manager) and Lyn Montoya (Shell Retailer) open the gates to the final leg of the Shell Bike Fair 2016.

Exciting performances by Imago, Gracenote, Parokya ni Edgar, Callalily and Mocha Girls plus other surprise celebrity appearances brought the house down, with the crowd partying along to their favorite hits. The event ended on a high note as several motorcycle clubs received special prizes and three lucky guests brought home their brand new motorcycles.

Partners on the road

Shell aims to demonstrate that it is a trusted partner of motorists in their every ride. Using Shell Advance can help provide easier engine starts, as well as long-term cleanliness and overall maximum protection, for a smoother ride on the road. To cater specifically to the needs of motorcycle riders, the Shell Advance MotoCare Express aims to provide professional and convenient motorcycle servicing at a more affordable price. Shell’s world-class lubricants and trusted service go hand in hand with the use of Shell V-Power Nitro+, Shell’s premium performance fuels, which are designed to fight gunk and corrosion. And lastly, Shell aims to make every visit to a gas station worthwhile through the wide array of snacks, refreshments and hot meals that Shell Select offers for riders on the go.

Jericho Rosales is the newest celebrity ambassador of Shell Advance.

“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Filipino motorist’s partner on the road. Aside from quality lubricants and fuels, offerings such as the Shell Select convenience store, Shell Advance MotoCare Express and other integrated services, Shell has evolved into more than just a gas station – it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

For more information, visit www.shell.com.ph.