Wrangler announces its True Wanderer

Wrangler announces its True Wanderer

Iconic denim brand Wrangler’s 10 riders for its digital campaign True Wanderer have traversed roads and shared their stories from their “ride outs” and now, a winner has emerged in the person of Marvin Geronimo, who was awarded in the campaign’s culminating event at the Treehouse Tavern and Café in Makati recently.

Heeding the contest’s call for brave souls who are ready to conquer unexplored trails, Geronimo took his motorbike and passion for writing, photography, and travel to Quezon’s Polillo Island. From there, he exposed the genuine goodness of its people and the richness of its scenic vistas to the world through his photos and blog in the campaign’s website.

Unmasking the genuine goodness of the people in Polillo Island, and the richness of its scenic vistas to the world through his photos and blog in the campaign’s website, Marvin Geronimo was proclaimed the final winner of the recently concluded Wrangler digital competition, True Wanderer.

Unmasking the genuine goodness of the people in Polillo Island, and the richness of its scenic vistas to the world through his photos and blog in the campaign’s website, Marvin Geronimo was proclaimed the final winner of the recently concluded Wrangler digital competition, True Wanderer.

Geronimo works as a graphic designer and has been riding his Honda XR125L for four years now. According to him, he was moved to join the contest after finding out how True Wanderer doesn’t fit the usual mold of motorbike contests which are usually about pimped up rides and speed. “True Wanderer is refreshing since it celebrates traveling and adventure, both of which I’m passionate about.”

The concept of True Wanderer is like second nature to Geronimo, who has already embarked on a two-month motorbike journey around the Philippines early this year. The choice to do his ride-out in Polillo Island was also a no-brainer since according to Geronimo, “traveling there is a story in itself”. He adds, “Polillo is a good place to visit, it’s safe since not a lot of people go there, plus the people are amazing and the islands are breathtaking.”

Marvin and Ms. Daisy Go

Marvin Geronimo (left) was awarded 100,000 worth of Wrangler products and a KTM Duke 390 by Wrangler Philippines President, Daisy Go (right).

After riding through the rains, muddy roads, and the challenge of transporting his bike via boat, Geronimo finally reaches the island and immerses himself in its places and people including the Dumagat tribe which he counts as the highlight of his trip. “I have long wanted to meet the nomadic Dumagat tribe and I’m happy that happened during my True Wanderer trip. I promised to go back to help them and I’m definitely returning to visit them soon with my new bike.”

The new bike is a KTM Duke 390, which Geronimo won together with P100,000 worth of Wrangler products.

Geronimo shares that traveling with his motorbike has opened his mind to a lot of things. “If you’re not traveling, you’d think that the Philippines is a dangerous place. But I’ve been all around the country and I’ve tried sleeping in tents, waiting sheds, and gasoline stations and I wasn’t in any way harmed. Some people even offered me their homes proving how even strangers can be kind.”

He continues, “My turning point in this competition is when I no longer concerned myself with winning but just having fun. Learning from people and discovering new things, I think that’s what makes a True Wanderer,” Geronimo concludes.


Read about Marvin Geronimo’s adventures at www.wranglertruewanderer.com. For more updates, follow Wrangler on Facebook, Twitter, and Instagram: WranglerPH.

Source: Wrangler PH

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