Tamang Ride PH Grand Launch Unites Public for Road Safety in BGC

The Bonifacio Global City came alive on Saturday, June 21, 2025, as hundreds gathered for the Grand Launch of Tamang Ride PH, a full-day road safety advocacy event aimed at promoting safer roads for all, especially children. The campaign, led by A Child’s Trust Is Ours to Nurture (ACTION), Inc., drew widespread support from community members, businesses, and institutions united by a shared vision of road safety education, technology, and collaboration.

The event was divided into three main segments. The morning launch featured the official introduction of the Tamang Ride PH Mobile App Prototype and the Road Safety Modules for Children and Youth. Key messages were delivered by leaders from Honda, Yamaha, Toyota, the Embassy of Japan, and others, reaffirming their support for the campaign. A heartfelt performance by the beneficiaries of ACTION, Inc. set an inspiring tone, highlighting the campaign’s deep community roots.

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The afternoon was filled with interactive learning and road safety exhibits hosted by numerous partners. Attendees explored booths focused on traffic safety, insurance education, farming advocacy, and mobility innovations. Influencers like Riderookie, Russel Borja, and Madamnventure also took the stage to share personal road safety stories, encouraging youth and digital communities to actively support responsible driving.

The evening celebration blended passion and advocacy through car and motorcycle showcases featuring community-owned vehicles, with pledges from various Yamaha Club Philippines groups such as the Aerox Club, Sniper 155 Makati-Taguig, and more. Advocates shared messages of accountability, while ACTION, Inc. emphasized how collective action can shape a culture of safe, responsible road use.

The Grand Launch successfully set the tone for the ongoing Tamang Ride PH campaign, showcasing what can be achieved through community-driven initiatives and multi-sectoral partnerships. As the advocacy gains momentum, the public is encouraged to continue engaging, learning, and leading the way toward safer roads for future generations.

Tamang Ride PH Grand Launch: Partner & Sponsor Summary