Ford Philippines Launches First-Ever Mobile Showroom to Reach More Customers Nationwide

Ford Philippines is expanding its retail footprint nationwide with the launch of its first-ever mobile showroom, bringing the Ford showroom experience directly to customers in strategic locations not typically served by a dealership. This innovative initiative reflects Ford’s commitment to deepening customer engagement by making it easier for Filipinos in high-traffic and high-growth areas to explore the brand’s latest vehicles, consult with product experts, take test drives, and access exclusive offers.

The mobile showroom is designed as a showroom-on-the-go, allowing customers to conveniently experience Ford’s lineup without the need to travel far. Its maiden stop will be at 21 Hundred Café in Balanga City, Bataan, running January 26 to February 2, 2026, in partnership with Ford Subic. During the activation, visitors can enjoy personalized assistance, vehicle displays, and immersive brand interactions tailored to the local community.

Powering the mobile showroom is the Ford Ranger, which effortlessly tows the over 2.5-ton trailer, demonstrating the pickup’s proven strength, durability, and towing capability. The setup underscores the Ranger’s versatility—not just as a lifestyle and workhorse vehicle, but also as a dependable partner for innovative brand activations across the country.

Customers who reserve a Ford vehicle during the event can enjoy exclusive perks, including gift certificates, additional cash discounts, a full tank of fuel, and a Zoobic Safari experience, while test drive participants receive special Ford merchandise. With Bataan as its first destination, the mobile showroom highlights Ford Philippines’ focus on innovation, accessibility, and customer-first experiences, with more stops planned nationwide, including Cabanatuan and Dagupanin February.