Celebrating 60 Years of Trust: Isuzu Bacolod Unveils Revamped IOS Dealership

Bacolod, Negros Occidental – September 1, 2025 – Isuzu Philippines Corporation (IPC), in partnership with Southern Auto Mart and Trading Corporation (SAMTC), proudly marked 60 years of service to the Bacolod community with the grand unveiling of the newly upgraded Isuzu Bacolod dealership. Now transformed under the Isuzu Outlet Standard (IOS) design philosophy, the dealership reflects IPC’s dedication to modern facilities, improved customer experience, and stronger community ties.

The week-long celebration kicked off with a lively mall tour at SM City Bacolod, showcasing the rugged Isuzu D-MAX and versatile mu-X—models that have long stood as trusted partners for families, entrepreneurs, and adventurers across Negros Occidental. The highlight came during the dealership’s inauguration, unveiling a 3,000-square-meter facility with a refreshed showroom, customer lounge, relocated Body Repair Shop, and a renovated service area featuring 15 bays for light commercial vehicles and one for light to medium duty trucks.

With its IOS-compliant features, Isuzu Bacolod is designed to deliver both form and function. The modern showroom now showcases up to four vehicles, while the spacious Customer and Sales Lounge offers a more engaging environment for consultations. Enhanced workflow and better ventilation in the Service Area ensure faster turnaround times and more efficient operations, underscoring IPC and SAMTC’s commitment to top-quality sales and aftersales services.

“Celebrating 60 years of trust with Bacolod is a remarkable milestone,” said IPC President Mikio Tsukui. “Through this newly revamped IOS dealership, together with our partner SAMTC, we will continue to provide the Isuzu Advantage—durable vehicles, dependable service, and long-lasting customer relationships.” The ceremony was attended by SAMTC executives, IPC leaders, and representatives from the Bacolod City Government, reinforcing Isuzu Bacolod’s role as a partner in driving mobility, progress, and economic growth for the region.