Isuzu Philippines Recognizes Excellence Across Its Network at the 2025 Dealer of the Year Awards

Isuzu Philippines Corporation (IPC) once again celebrated excellence across its nationwide dealer network during the 2025 Isuzu Dealer of the Year Awards (DOYA), recognizing dealers and individuals who demonstrated outstanding performance, operational discipline, and a strong commitment to customer satisfaction. The annual event highlights IPC’s appreciation for partners who consistently uphold the Isuzu brand promise at every customer touchpoint.

Leading the honors was Isuzu Cagayan De Oro, named Overall Isuzu Dealer of the Year for the second consecutive year—an achievement that underscores its excellence across sales, service, parts operations, and overall dealership management. Rounding out the top three were Isuzu Subic in 2nd Place and Isuzu Cabanatuan in 3rd Place, reflecting strong and well-rounded performances across key operational areas.

“The Isuzu Dealer of the Year Awards reflect our deep appreciation for dealers who consistently deliver excellence and live the Isuzu brand values,” said IPC President Mikio Tsukui. “Winning this award for two consecutive years is a testament to Isuzu Cagayan De Oro’s disciplined operations, customer focus, and commitment to continuous improvement. These qualities are vital in sustaining our leadership in the commercial vehicle industry.”

In addition to the overall awards, IPC also recognized top performers across key operational categories. Isuzu Pasigtopped the Sales Operations category, followed by Isuzu Alabang and Isuzu Cagayan De Oro, while Isuzu Subic, Isuzu Cagayan De Oro, and Isuzu Calapan led the Service Operations category. For Parts Operations, Isuzu Cabanatuan secured 1st Place, with Isuzu La Union and Isuzu Tagum completing the top three. Individual excellence was likewise honored, with Ms. Rica Anne Quico of Isuzu Alabang named 2025 Sales Executive of the Year, and Mr. Migueland Castro of Isuzu EDSA receiving the 2025 Truck Elite of the Year award.

Building on its legacy as the Number One Truck Brand in the Philippines for 26 consecutive years, Isuzu Philippines continues to strengthen its leadership through durable, reliable, and fuel-efficient commercial vehicles, complemented by its growing light commercial lineup led by the Isuzu D-MAX and mu-X. Supported by a strong and expanding dealer network nationwide, IPC remains committed to delivering customer-focused mobility solutions that meet the evolving needs of Filipino businesses and motorists, reinforcing the trust and loyalty that define the Isuzu brand.