Isuzu Sustains 26-Year Truck Market Dominance, Clinches Triple Crown Victory

Isuzu Philippines Corporation (IPC) has once again reinforced its leadership in the local commercial vehicle industry after retaining its position as the country’s No. 1 truck brand for the 26th consecutive year. Based on consolidated sales data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA), IPC closed 2025 with 4,794 units sold, capturing a commanding 42.2% market share and posting a 4.4% year-on-year growth, underscoring its enduring trust among Filipino businesses.

Further cementing its dominance, IPC secured the industry-coveted Triple Crown, leading sales across Category III, IV, and V segments covering light-, medium-, and heavy-duty trucks. This achievement highlights Isuzu’s well-balanced product portfolio and its ability to meet the diverse needs of industries ranging from small enterprises and logistics providers to large-scale infrastructure and transport operations.

IPC’s strong performance was led by continued leadership in Category III with 2,814 units sold, driven by the dependable Isuzu N-Series, followed by Category IV, where the Isuzu F-Series recorded 1,647 units sold and a 44.6% market share. In Category V, IPC posted a notable 36% year-on-year growth with 333 units sold, supported by the robust Isuzu S- and E-Series, widely used in major logistics and infrastructure projects nationwide.

Beyond product strength, IPC credits its long-standing success to its comprehensive aftersales ecosystem known as the Isuzu Advantage. Backed by a nationwide dealer network, extensive parts availability, Isuzu Mobile Medic services, and continuous driver and mechanic training programs, IPC ensures minimal downtime, optimized operating costs, and long-term business productivity for its customers.

Looking ahead to 2026 and beyond, IPC remains committed to supporting the growth of Filipino enterprises through reliable trucks, innovative aftersales solutions, and customer-focused services. “Maintaining our leadership for 26 consecutive years reflects the deep trust our customers place in Isuzu,” said Mikio Tsukui, President of Isuzu Philippines Corporation. “We will continue to deliver smarter, more efficient, and sustainable business solutions that help Filipino businesses grow today and into the future.”