Kia Philippines Posts 16.7% Growth in 2025, Driven by Strong Demand for Key Models

• Carnival and Sonet Lead Segment Gains as Customer Satisfaction and Dealer Excellence Drive Momentum
  

Kia Philippines, a subsidiary of ACMobility, recorded a strong 16.7% year-on-year growth in 2025, emerging as the fastest-growing mainstream established automotive brand in the country. Retail sales climbed from 6,692 units in 2024 to 7,810 units in 2025, reflecting growing consumer confidence in Kia’s product lineup and its commitment to delivering value, innovation, and reliability to Filipino motorists.

“2025 was a defining year for Kia Philippines, as we achieved 16.7% year-on-year growth and emerged as the fastest-growing mainstream established automotive brand in the country,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer of ACMobility. “This milestone reflects the strength of our product portfolio, our customer-centric approach, and our commitment to offering mobility solutions that meet the evolving needs of Filipino motorists.” Jay Lopez, Managing Director of Kia Philippines, added, “The performance in 2025 reflects how Filipino motorists responded to our cars, our service, and the people behind the brand. It’s a result of a year focused on delivering a better ownership experience every day.”

Kia’s growth was fueled by strong performances from its core models. The Kia Carnival ranked second in the premium midsize MPV segment, posting 30% year-on-year growth and reinforcing its appeal among families and executives seeking space, comfort, and refinement. Meanwhile, the Kia Sonet emerged as a major growth driver, ranking second in the highly competitive entry subcompact SUV segment with a 54% year-on-year increase. The launch of the Sonet K-Style Edition further boosted momentum, offering a more expressive design that resonates with today’s style-conscious drivers.

In 2025, Kia Philippines also completed its three-prong powertrain portfolio, offering fuel-powered, fully electric, and turbo-hybrid options. The introduction of turbo-hybrid models such as the Kia Sorento 7-seater Hybrid and the Kia Carnival Turbo Hybrid expanded Kia’s market reach, appealing to customers seeking a balance of performance, efficiency, and sustainability. This strategy underscores Kia’s role in supporting the country’s transition toward more sustainable mobility.

Beyond sales performance, Kia Philippines earned notable recognition for customer satisfaction and dealer excellence. The brand received the 2025 Sales Customer Satisfaction Significant Improvement Award from Kia Asia Pacific, while Kia Pasig was named the 2025 Global Best Dealer, highlighting the strength of Kia’s local dealer network and its alignment with global standards. With solid momentum built on product competitiveness, customer trust, and dealer excellence, Kia Philippines enters 2026 with confidence and a clear focus on expanding its lineup and further enhancing the ownership experience.

For more information on Kia Philippines’ vehicle lineup and the Kia Movement mall tour schedule, visit kiaphilippines.com or follow Kia Philippines on Facebook, Instagram, and YouTube.