Kia Philippines Secures Decade-Long Partnership with Kia Corporation, Reinforces Growth and Electrification Plans

Kia Philippines has officially extended its partnership with Kia Corporation, marking a historic milestone that secures a full decade of collaboration and strengthens the brand’s long-term commitment to the local market. The agreement, signed in Seoul, South Korea, brings together key leaders from both organizations, reinforcing mutual trust and setting the stage for sustained growth through 2028.

The renewal follows a strong performance in 2025, where Kia outpaced the broader automotive industry with a 16.7% year-on-year growth. This surge reflects not only increased sales but also a shift in brand perception among Filipino consumers, driven by growing demand for models such as the Sonet, Carnival Turbo Hybrid, and Sorento Turbo Hybrid.

Looking ahead, Kia Philippines aims to build on this momentum by expanding its role in sustainable mobility. Backed by ACMobility under the Ayala Group, the brand continues to align with Kia’s global electrification strategy, with plans to introduce new models including the Kia EV5. This expansion will further strengthen its lineup across fuel-powered, hybrid, and fully electric vehicles.

As the partnership enters a new decade, Kia Philippines remains focused on delivering innovative mobility solutions and enhancing customer experience through improved after-sales services. The extension underscores the brand’s commitment to supporting Filipino drivers while playing a key role in shaping the future of mobility in the country.