Next-Gen Luxury NEV is Here: AITO M9 Lands in PH After Outselling Legacy Brands in China

The luxury car segment, long dominated by European icons like BMW, Mercedes-Benz, and Audi, is undergoing a dramatic shift as Chinese automotive innovator AITO introduces its flagship SUV, the M9, to the Philippine market. Backed by the tech prowess of Huawei and crafted by a team of 3,000 engineers, the AITO M9 has not only caught the attention of China’s demanding buyers but has also outsold traditional premium brands in the NEV (New Energy Vehicle) segment. This milestone, confirmed by a Bloomberg News report, underscores the M9’s rise as a global symbol of next-generation smart mobility.

What sets the AITO M9 apart is its seamless integration of cutting-edge technology and luxury. At its core is Huawei’s HarmonyOS smart cockpit, which powers a panoramic triple-screen dashboard, voice command functionality, and next-level connectivity. This smart ecosystem transforms every journey into an intuitive, intelligent experience that competes head-to-head with – and in many cases, surpasses – the offerings of far more expensive luxury vehicles. The M9 makes a compelling case for tech-savvy buyers seeking top-tier engineering, autonomy, and sustainability without the traditional brand markup.

Now officially available in the Philippines through QSJ Motors Philippines Inc., the AITO M9 is set to reshape the local premium automotive landscape. “The AITO M9’s reception in China reflects a shift in consumer preference toward intelligent, high-performance NEVs,” shared Jona Chiang, Marketing Director of QSJ Motors-AITO Philippines. “Filipino NEV enthusiasts who value technology and driving experience now have a smarter alternative that meets the highest standards of luxury and performance.”

As interest in electrified, intelligent mobility continues to rise globally, AITO is proving that premium doesn’t have to mean traditional. The AITO M9 represents a bold step toward redefining luxury—one that champions innovation, sustainability, and personalized tech. Its record-breaking success in the competitive Chinese market, combined with global acclaim, makes it one of the most compelling vehicles in the new era of luxury NEVs. Test drives are now available at the AITO EDSA Test Drive Center in San Juan City.

AITO M9 Specifications & Features