Nissan Philippines has officially opened the Nissan Bataan Pop-Up Store, the company’s first-ever 3S pop-up facility in the country, offering sales, service, and spare parts all in one convenient location. This innovative setup underscores Nissan’s commitment to expanding flexible and accessible touchpoints for customers across the nation.
Strategically located in Abucay, the Nissan Bataan Pop-Up Store provides a full Nissan experience with four vehicle display units showcasing the brand’s latest models. The facility also features two fully equipped service bays capable of handling essential maintenance and aftersales services—bringing dealer-quality support closer to customers in the province.
Operated by long-time dealer partner Royce Motor Center Inc. (RMCI), the pop-up store strengthens Nissan’s presence in areas where demand continues to grow. “The Nissan Bataan Pop-Up Store reflects our ongoing efforts to meet customer needs wherever they are,” said Masao Tsutsumi, President of Nissan Philippines. “By introducing our first 3S pop-up concept, we are able to provide a full-service Nissan experience while assessing opportunities for long-term growth in high-potential areas.”


This latest opening forms part of Nissan Philippines’ broader expansion strategy, complementing recent dealership launches and upcoming projects aimed at enhancing convenience and accessibility for Filipino customers. Interested customers may visit the Nissan Bataan Pop-Up Store at Unioil Roman Superhighway, Brgy. Calaylayan, Abucay, Bataan.
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