DUMAGUETE CITY, PHILIPPINES — The year 2026 marks a historic milestone for Suzuki Philippines Incorporated and GUD Moto Trading Inc. as they celebrate 20 years of a strong and enduring partnership with the grand opening of the Suzuki Dumaguete GUD Moto 3S Shop and Big Bikes Center. This landmark launch reflects a journey that began in the early 2000s and has since evolved from motorcycle distribution into a comprehensive mobility partnership, expanding to Marine products in 2019 and, most recently, Suzuki Automobiles and high-displacement Big Bikes.

GUD Moto Trading Inc., a trusted name in the industry since 1993, has grown into a dominant force across the Visayas and Mindanao with 86 branches nationwide. This growth has been driven by genuine riding passion, led by Chairman Mr. George Du, himself a proud Suzuki Hayabusa rider. The new Dumaguete branch further strengthens GUD Moto’s commitment to serving riders with world-class products and services while deepening its roots in Negros Oriental.



Spanning 236.47 square meters, the Suzuki Dumaguete GUD Moto 3S Shop features a modern, minimalist, and state-of-the-art design crafted to deliver an exceptional customer experience. As the first branch in Negros Oriental to carry Suzuki Big Bikes, the showroom houses an impressive lineup—from the newly launched Suzuki Access with Ride Connect Edition and the iconic Raider Series, to adventure and sport touring machines such as the V-STROM 1050DEand GSX-S1000GT. The facility offers a complete 3S experience (Sales, Service, and Spare Parts), including a dedicated service area with three bays visible through a viewing mirror at the Suzuki Information Lounge, ensuring transparency and rider comfort.


The grand opening also served as the kickoff celebration for 2026, welcoming the community with a high-energy event featuring a motor race, motor show, and live band performances. Exclusive opening promos added to the excitement, highlighted by a ₱30,000 discount on all Suzuki Big Bikes, complimentary limited-edition jackets, and a full tank of gas for regular motorcycle purchases. Both Suzuki and GUD Moto shared their vision for the branch to become a “second home” for riders in Negros Oriental, open for tambike nights and community gatherings that foster camaraderie and riding culture.
The event was graced by distinguished guests, including Suzuki Philippines President Mr. Koichiro Hirao, Managing Director Mr. Norminio Mojica, senior executives from Suzuki Philippines, and key leaders from GUD Moto, alongside local government officials, business leaders, and Suzuki Big Bike riders from across Negros. More than a showroom, the Suzuki Dumaguete GUD Moto 3S Shop stands as a symbol of quality, trust, and lifelong partnership—delivering on Suzuki’s promise of being “By Your Side.” In Visayas and beyond, the choice remains clear: GUD Moto, Sigurado.
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