Suzuki and SMDI Strengthen Presence in Cebu with New 3S Shop in Toledo City

Suzuki Philippines, in partnership with long-time collaborator Solid Motorcycle Distributors Inc. (SMDI), has officially opened its newest Suzuki 3S Shop in Toledo City, Cebu—marking their 13th dealership collaboration. The strategic expansion reflects both companies’ commitment to delivering quality motorcycle products and services across the country, particularly in the Visayas region where demand for two-wheel transport continues to rise.

Spanning 430.26 square meters, the Suzuki Toledo 3S Shop is a full-service dealership offering Sales, Spare Parts, and Service—the three pillars of Suzuki’s “3S” philosophy. The facility showcases Suzuki’s complete range of motorcycles, from daily commuters to utility models, ensuring every customer finds the right bike for their lifestyle. It also includes a dedicated After Sales area that guarantees access to Suzuki Genuine Parts and expert service by trained technicians.

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The grand opening was attended by local government leaders such as Toledo City Mayor Marjorie Perales and SMDI Managing Director and HMAC President Ms. Myrah Anne Chu. Suzuki Philippines President Koichiro Hirao led the delegation from Suzuki, expressing his gratitude to SMDI for their unwavering support and highlighting the importance of making Suzuki motorcycles more accessible to the growing Cebuano market.

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Strategically located at Osmeña cor. Arieta St., Luray II, the Suzuki Toledo 3S Shop not only brings mobility closer to Toledo residents but also symbolizes Suzuki’s pledge to be “By Your Side.” With its modern design, full-service features, and customer-first approach, the shop offers a seamless experience from purchase to maintenance—ensuring Suzuki riders enjoy safe, efficient, and stylish journeys on every ride.