Suzuki Philippines Breaks Ground on New 3S Dealership in Lucena, Expanding Presence in South Luzon

Suzuki Philippines Incorporated (SPH), in partnership with Sakura Autoworld, Inc., has officially broken ground on the upcoming Suzuki Lucena 3S dealership, marking another significant step in strengthening the brand’s presence in South Luzon. Strategically located along Diversion Road, Brgy. Ilayang Dupat in Lucena, Quezon Province, the new dealership is set to offer enhanced accessibility and convenience to customers in the region. Lucena’s role as the progressive capital of Quezon and a vital commercial hub in Southern Luzon makes it the ideal location, supported by its strong economic activity, rising consumer demand, and vibrant local community.

During the ceremony, Mr. Norihide Takei, Director and General Manager of the Automobile Division of Suzuki Philippines, delivered an uplifting message, emphasizing that the groundbreaking represents more than the start of construction. He highlighted that it symbolizes continued growth, deeper collaboration, and shared success between Suzuki Philippines and Sakura Autoworld—an opportunity to build not only a new dealership but also trust, opportunities, and stronger community ties. The new facility will become Sakura Autoworld’s 16th dealership, showcasing Suzuki’s expanding network and commitment to nationwide mobility access.

Suzuki Lucena will be a full 3S dealership—Sales, Service, and Spare Parts—offering a complete customer experience to residents of Lucena and neighboring towns. Featuring a spacious 2,000-sq.m. showroom capable of displaying up to five vehicles and five fully equipped service bays, the dealership is designed to provide quality service and dependable after-sales support. This development reinforces the shared commitment of SPH and Sakura Autworld to deliver reliable and accessible mobility solutions to Filipino families, staying true to Suzuki’s promise to always be “By Your Side.”