Tough Mama Rolls Out ‘Libreng Sakay’ to Celebrate Moms this Mother’s Day

In celebration of Mother’s Day, Tough Mama Home Appliances is giving back to hardworking Filipino moms with its “Libreng Sakay” initiative — a simple yet meaningful treat that brings joy to daily commuters. From May 9 to 11, pink Tough Mama jeepneys will offer free rides along five busy routes: Cubao-Marikina, Lagro-Anonas, PRC-Libertad, Tanay-Crossing, and Baclaran-Sucat. There’s no need for tickets or registration — just hop on and enjoy the ride.

This initiative is Tough Mama’s way of honoring moms, lolas, and all the women who brave daily traffic and long hours to care for their families. The free rides aim to ease their commute and offer a small moment of comfort and gratitude. Whether heading to work or running errands, moms can enjoy a worry-free ride on one of five specially marked pink jeepneys.

“We want to recognize and appreciate the strength and selflessness of Filipino mothers,” shared the team behind Tough Mama. “They give so much of themselves every day, and we want them to know that their efforts do not go unnoticed.”

Tough Mama is a trusted name in Filipino households, known for reliable and affordable kitchen and home appliances. From rice cookers and hair tools to air conditioners and commercial appliances, the brand has consistently delivered practical products tailored for moms managing busy households.

Founded in 2011 by Ms. Carol Yao and inspired by her strong, loving grandmother, Tough Mama represents resilience, warmth, and care. Its current brand ambassador, Marian Rivera — now on her sixth year with the brand — embodies the qualities of a modern-day tough mama: graceful, capable, and hands-on.

Through both quality appliances and heartwarming initiatives like “Libreng Sakay,” Tough Mama continues to uplift and support mothers. The brand is more than just about products — it’s about championing the everyday strength of moms who hold Filipino families together. For these incredible women, Tough Mama is here — built not just for the home, but for those who make it whole.