Triumph Motorcycles Philippines Inc. Expands Network with New Dealership at Motorrad Alley in Lipa City, Batangas

A new chapter for premium motorcycling in Southern Luzon begins as New Nemar Corporation officially signed a dealership agreement with Triumph Motorcycles Philippines Inc. to establish Triumph Motorcycles Batangas at the well-known Motorrad Alley in Lipa City. The contract signing ceremony, held on March 13, 2026, marks a significant partnership aimed at strengthening the presence of the iconic British motorcycle brand in the region. Key executives from both organizations, along with representatives from the Autohub Group of Companies, were present to witness the milestone collaboration.

Founded in 1996, New Nemar Corporation has grown from its early multi-brand motorcycle outlets in Batangas into a trusted dealership network across several provinces, including Palawan, Mindoro, Laguna, Quezon, Cavite, and Metro Manila. Over the years, the company has built a strong reputation in motorcycle retail, driven by its experienced management team and commitment to serving the evolving mobility needs of Filipino riders.

The new dealership will operate within Motorrad Alley, a unique motorcycle complex in Lipa City that has quickly emerged as a hub for enthusiasts. The destination brings together a wide range of global motorcycle brands such as Royal Enfield, Vespa, Aprilia, Honda, Suzuki, CFMOTO, and Kawasaki. More than just a retail space, Motorrad Alley is envisioned as a lifestyle destination where riders can explore motorcycles, connect with the community, and experience a vibrant riding culture.

Through this partnership, Triumph Motorcycles Batangas aims to bring the brand’s heritage, performance, and craftsmanship closer to customers in Southern Luzon. Operated under the Autohub Group, which also handles premium brands such as Rolls-Royce, MINI, Lotus, and Zeekr, Triumph Motorcycles Philippines continues to expand its footprint nationwide. The new dealership is set to serve the growing community of riders in Batangas and nearby provinces, offering a full lineup of modern classics, roadsters, adventure bikes, and premium riding gear.