YAMAHA MOTORSHOW 2025 IGNITES VISAYAS: “THE EDGE OF SPEED” TAKES OVER CEBU

Yamaha Motor Philippines, Inc. (YMPH) set the stage for a thrilling showcase of speed and innovation with the Yamaha Motorshow Cebu, held from September 12-14, 2025, at SM Seaside City Cebu. The three-day spectacle highlighted Yamaha’s most advanced lineup and reaffirmed its mission to bring world-class riding experiences closer to Filipino riders. Cebu, one of the country’s fastest-growing motorcycle markets, served as the ideal venue for this regional highlight, strengthening Yamaha’s connection with the vibrant riding community in the Visayas while introducing new models designed for every type of rider—from urban commuters to long-distance tourers.

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The celebration roared to life with an electrifying opening program featuring the Yamaha Philippine Racing Team, YMPH Executives, and the Drama Moto Club. Spectators were treated to a high-octane exhibition ride showcasing the aggressive styling and superior performance of the all-new Aerox and Aerox SP. The exclusive test ride activity became a centerpiece of the event, attracting enthusiastic riders eager to experience the enhanced engines, smooth handling, and upgraded features of Yamaha’s latest Aerox models, reflecting the strong market demand in the region.

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Inside the Mountain Wing Atrium, visitors explored Yamaha’s complete range of commuter motorcycles and sport machines through an interactive and immersive exhibit. Exclusive merchandise, curated customer journeys, and a premium booth experience for My Yamaha Motor REV PH members elevated the event, emphasizing Yamaha’s commitment to both innovation and rider satisfaction. The booth’s striking design, inspired by speed and sharp motion, captured Yamaha’s forward-thinking identity, reinforcing its message of power, performance, and passion. The Yamaha Motorshow Cebu stands as a powerful testament to the brand’s unstoppable momentum as it races toward the future of mobility in the Visayas region and beyond.