YOUNIQUE CAMPUS OUTLAWS: Mio Fazzio Takes Over Campuses with a Week of Phygital Experience

Yamaha Motor Philippines is redefining how Gen Z experiences mobility through the Younique Campus Outlaws, a nationwide roadshow that brings the Mio Fazzio lifestyle directly into universities. More than a campus tour, the initiative blends physical and digital interactions to shape a riding culture grounded in self-expression, creativity, and safe riding habits. The first leg kicked off at DMMA College of Southern Philippines in Davao, setting the tone for an immersive week-long experience that resonated deeply with students.

More photos here

Throughout the week, students engaged in phygital activities designed to highlight the Mio Fazzio’s blend of function and style. QR code challenges gamified the journey, encouraging students to explore installations, earn points, and interact with the brand in fun and dynamic ways. At the center of the event was a full product display featuring the Mio Fazzio’s vibrant colorways, giving students inspiration for their daily rides, OOTDs, and personal aesthetic.

More photos here
Safety also took the spotlight through the Yamaha Riding Academy’s hands-on Learn to Ride sessions, where students were introduced to the fundamentals of riding, road etiquette, and responsible mobility. These activities helped young participants gain early confidence on two wheels while reinforcing Yamaha’s advocacy for safe riding among the next generation.

Capping off the week was the Night of Youniqueness, a celebration of individuality and creativity. Students showcased their unique style and personalities in an evening filled with self-expression, community, and music—including a live performance by rising Gen Z artist Earl Agustin. The event captured the energy of campus life and the expressive spirit that defines the Mio Fazzio community.

With its successful debut, Younique Campus Outlaws is set to visit more schools nationwide, giving even more students the chance to explore, ride, and express their individuality with Mio Fazzio. Yamaha continues to strengthen its bond with Gen Z through experiences that empower them to move confidently and creatively. Stay tuned for upcoming campus stops and get ready to embrace the Mio Fazzio lifestyle!