The advertisement features several clever Easter eggs, including the numbers “2” and “3” in Kanji, symbolizing Nissan’s iconic racing history. Another hidden element is the reflection of the Formula E car, which transitions to the Kicks e-POWER by the end of the ad, symbolizing the brand’s commitment to innovation and sustainable mobility. The “PHI” is also reflected in the ad, representing Nissan’s presence in the Philippines.
Yasuhisa Masuda, President of Nissan Philippines, highlighted how the campaign bridges the thrill of racing with the advanced technology of the Kicks e-POWER. “This campaign captures the daring spirit of Nissan, bringing together the excitement of the race track and the technology of the Nissan Kicks e-POWER on the road,” said Masuda.
Nissan Kicks e-POWER:
| Specification | Details |
|---|---|
| Powertrain | e-POWER (Series Hybrid) |
| Engine | 1.2L 3-cylinder gasoline engine (acts as generator) |
| Electric Motor | 136 PS (100 kW) |
| Torque | 280 Nm |
| Battery Type | Lithium-ion |
| Transmission | Single-speed reduction gear |
| Drive Type | Front-wheel drive (FWD) |
| Fuel Tank Capacity | 41 liters |
| Battery Capacity | 1.57 kWh |
| Dimensions (L x W x H) | 4,300 mm x 1,760 mm x 1,615 mm |
| Wheelbase | 2,620 mm |
| Ground Clearance | 180 mm |
| Cargo Capacity | 432 liters |
| Seating Capacity | 5 passengers |
| Suspension (Front) | Independent MacPherson Strut |
| Suspension (Rear) | Torsion beam |
| Brakes (Front/Rear) | Disc / Drum |
| Tires | 205/55 R17 |
| Infotainment System | 8-inch touchscreen, Apple CarPlay, Android Auto |
| Safety Features | ABS, EBD, BA, Vehicle Dynamic Control, Hill Start Assist, 6 airbags, and Nissan Safety Shield |
| Fuel Efficiency | Estimated up to 22-25 km/L |
| Price Range | PHP 1.2M – PHP 1.5M (varies by market and variant) |
These are the general specifications for the Nissan Kicks e-POWER. Availability and some features may vary by region and trim level.
The Nissan Kicks e-POWER stands out as a game-changer in the electric vehicle market, offering instant acceleration and the practicality of not requiring a plug-in charger. Combining the benefits of electric mobility with a fuel engine, it provides an eco-friendly and thrilling driving experience, making it ideal for adventurers who seek both performance and sustainability.
——
For more information on the Nissan Kicks e-POWER, customers can visit the official Nissan Philippines website at www.nissan.ph/vehicles/new/kicks.html or contact their nearest Nissan dealership. Interested customers can also download the Nissan Assist App from the Google Play Store or Apple App Store to book a test drive.

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