Shell Philippines Unveils World’s First Shell Helix Flagship Auto Workshop in the Heart of Quezon City

By motoph admin on May 22, 2025

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Shell Philippines made history with the global debut of the Shell Helix Flagship Auto Workshop, launched on May 20, 2025, in Fairview, Quezon City. This initiative marks a major milestone in Shell’s commitment to providing world-class car care services in the country, spotlighting Filipino talent and innovation in automotive maintenance. The program is a first of its kind, showcasing a new breed of Shell-branded flagship auto workshops developed in partnership with trusted local workshops nationwide.

The Shell Helix Flagship Auto Workshop aims to bridge Shell’s globally trusted lubricants and standards with the skills of Filipino mekanikos in community talyers (auto shops). This partnership empowers local workshops to deliver expert automotive services, backed by Shell Helix’s premium product line, including engine oils formulated with PurePlus Technology. The workshops are designed to serve as one-stop car care hubs offering oil changes, preventive maintenance, and other key vehicle services using advanced tools and diagnostics.

**Mr. Jensen Garcia** – Shell Helix Brand Manager, Shell Lubricants Philippines; **Ms. Ika Halili** – Country Marketing Manager, Shell Lubricants Philippines; **Mr. Leo Mendoza** – National Sales Manager, Shell Lubricants Philippines; **Ms. Jackie Famorca** – Vice President, Shell Lubricants Philippines; **Mr. Reymont Choachuy** – Chief Innovation Officer and CEO of Car Doctor; **Mr. Marlon Stockinger** – Filipino Trailblazer in Motorsport; **Mr. Serge Bernal** – Vice President for Corporate Relations, Shell Pilipinas Corporation; **Mr. Rey Abilo** – Chief Finance Officer, Shell Pilipinas Corporation; **Mr. Erizal** – Sales Manager for B2C Indonesia

Three flagship workshops are now operational in Fairview (Quezon City), San Jose Del Monte (Bulacan), and Alijis Road (Bacolod), with more branches in the pipeline including Albay, Batangas, Cagayan De Oro, Davao, General Santos, Marikina, and Zamboanga. These centers are not just technical spaces but community touchpoints where Filipino car owners can confidently entrust their vehicles to well-trained, locally rooted professionals.

*Top Row From L-R*
**Mr. Erizal** – Sales Manager for B2C Indonesia; **Mr. Leo Mendoza** – National Sales Manager, Shell Lubricants Philippines; **Mr. Rey Abilo** – Chief Finance Officer, Shell Pilipinas Corporation; **Mr. Reymont Choachuy** – Chief Innovation Officer and CEO of Car Doctor; **Ms. Jackie Famorca** – Vice President, Shell Lubricants Philippines; **Ms. Ika Halili –** Country Marketing Manager, Shell Lubricants Philippines; **Mr. Marlon Stockinger** – Filipino Trailblazer in Motorsport; **Mr. Shawn Pamintuan –** President, Shell Helix Flagship Auto Workshop Bulacan; **Mr. Michael Veñegas** – Owner and CEO, Shell Helix Flagship Auto Workshop Bacolod; **Mr. Jerome Lapuz** – President, Shell Helix Flagship Auto Workshop Marikinal

*From L-R*
**Mr. Jensen Garcia** – Shell Helix Brand Manager; **Mr. Leo Mendoza** – National Sales Manager, Shell Lubricants Philippines; **Ms. Ika Halili** – Country Marketing Manager, Shell Lubricants Philippines; **Mr. Reymont Choachuy** – Chief Innovation Officer and CEO of Car Doctor; **Ms. Jackie Famorca** – Vice President, Shell Lubricants Philippines; **Mr. Serge Bernal** – Vice President for Corporate Relations, Shell Pilipinas Corporation; **Mr. Rey Abilo** – Chief Finance Officer, Shell Pilipinas Corporation; **Mr. Erizal** – Sales Manager for B2C Indonesia; **Mr. Marlon Stockinger** – Filipino Trailblazer in Motorsport

*From L-R*
**Mr. Erizal** – Sales Manager for B2C Indonesia; **Mr. Leo Mendoza** – National Sales Manager, Shell Lubricants Philippines; **Mr. Rey Abilo** – Chief Finance Officer, Shell Pilipinas Corporation; **Ms. Jackie Famorca** – Vice President;, Shell Lubricants Philippines; **Ms. Ika Halili –** Country Marketing Manager, Shell Lubricants Philippines; **Mr. Serge Bernal –** Vice President for Corporate Relations, Shell Pilipinas Corporation; **Mr. Stan Siahetiong** – Energy Transition Lead, Shell Pilipinas Corporation; **Paulo Gavino –** Business Adviser, Shell Pilipinas Corporation; **Mr. Jensen Garcia** – Shell Helix Brand Manager, Shell Lubricants Philippines

The grand launch in Fairview was hosted by Suzi Entrata and attended by prominent automotive personalities, including international motorsport driver Marlon Stockinger and content creators like Macoy Dubs, Danielle Cruz, Reph Bangsil, and Arianne Bautista. Members of car clubs such as Northside, Racing Serye ng Pinas, South Scene Manila, and Tastefully Built PH were also present, highlighting the initiative’s strong ties with the local automotive community.

Beyond technical excellence, the Shell Helix Flagship Auto Workshops emphasize customer experience. These centers feature comfortable lounges, spacious parking, and a complete line of Shell products including Fully Synthetic (Shell Helix Ultra, HX8, SUV), Semi-Synthetic (HX7), and Mineral oils (HX5, HX3), along with coolants, filters, and transmission fluids. Leo Mendoza, Shell Lubricants National Sales Manager for Indirect Channels, noted that this collaboration is a natural evolution of Shell’s long-standing support for local workshops through training and upskilling programs.

To celebrate the launch, customers visiting any Shell Helix Flagship Auto Workshop will receive ₱200 off on Shell Oil Filters for every oil change, plus a free Car Tumbler while supplies last. “Filipino car owners continue to trust their neighborhood mechanics,” said Ika Halili, Head of Marketing and Business Development. “Through this flagship program, we elevate that trust with Shell’s quality assurance.” Jensen Garcia, Shell Helix Brand Manager, added: “These auto workshops are more than garages—they are pillars of the community, and through this initiative, we are investing in the heart of Filipino mobility.”

Visit your nearest Shell Helix Flagship Auto Workshop or learn more at shell.com.ph/ShellHelixFlagshipWorkshop.