Xiaomi SU7 Ultra Debuts in Gran Turismo 7 Through Strategic Gaming Partnership

In a bold move blending smart mobility, high-performance engineering, and gaming innovation, Xiaomi has announced its partnership with Gran Turismo during the opening round of the Gran Turismo World Series 2025. This collaboration brings the Xiaomi SU7 Ultra — the brand’s flagship electric vehicle — into the digital world of Gran Turismo 7, now available to players on PlayStation 4 and PlayStation 5 consoles.

This marks Xiaomi’s debut in the legendary racing game franchise, highlighting the tech giant’s evolution from a consumer electronics powerhouse to a key player in intelligent electric mobility. By entering the virtual garage of one of the most iconic racing simulations, Xiaomi not only showcases the SU7 Ultra’s performance credentials but also positions itself at the intersection of automotive innovation and immersive gaming culture.

LONDON, ENGLAND – JUNE 07: during the Nations Cup round one of the Gran Turismo World Series at BBC Studioworks on June 07, 2025 in London, England. (NOTE TO USER – Gran Turismo 7: TM & © 2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. All rights reserved). (Photo by Oliver Hardt – Gran Turismo/Gran Turismo via Getty Images)

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