Vespa to Celebrate 80th Anniversary with Grand Event in Rome in 2026

Vespa, the iconic symbol of style and freedom, is gearing up to celebrate its 80th birthday with what promises to be the biggest party in its history. The celebration will take place in Rome from June 25 to 28, 2026, attracting tens of thousands of Vespa fans from around the world to honor a legendary brand that has transcended generations and cultures.

The Eternal City, a timeless emblem of Italy’s “Dolce Vita,” is the perfect backdrop for Vespa’s milestone celebration. More than just a gathering for dedicated riders, the event will be a tribute to Vespa’s impact on fashion, youth culture, and mobility since its birth in 1946. Through the decades, Vespa has remained a universal icon, continually evolving while staying true to its essence of elegance and spontaneity.

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The four-day celebration in Rome will feature a series of activities and events for Vespa lovers and the general public alike, capturing the spirit of community and adventure that Vespa represents. The full program will be announced in autumn 2025, but one thing is certain—Rome 2026 will be a global celebration of a brand that has united people with its unmistakable charm and timeless appeal.