AISIN AT 60: DRIVING THE JAPANESE STANDARD IN EVERY FILIPINO JOURNEY

AISIN, the global leader in automotive parts and systems and a proud member of the Toyota Group, marks its 60th anniversary this year. Known worldwide as the quiet force behind the reliability of top vehicles, AISIN continues to set the standard for precision, durability, and performance. In the Philippines, its presence is deeply rooted through Toyota Aisin Philippines’ manufacturing facility in Sta. Rosa, Laguna, and its aftermarket distribution handled exclusively by Riken Motor Sales, Inc., ensuring Filipino motorists have easy access to OE-grade parts trusted by global automakers.

For 60 years, AISIN has powered vehicles from Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo, among others. Its aftermarket lineup in the Philippines covers everything from drivetrain and cooling systems to braking, engine components, fluids, filters, and wipers. This comprehensive portfolio positions AISIN as the go-to choice for Japanese and Asian vehicles dominating local roads, ensuring factory-grade quality and reliability for every Filipino journey.

“As AISIN celebrates six decades of trust, we continue our mission to deliver the same reliability and innovation that have defined our brand since 1965,” said Keisuke Fukuda, Chief Representative of AISIN Philippines. “In the Philippines, that means supporting motorists, mechanics, and retailers with OE-grade parts that make every ride safer, longer-lasting, and more efficient.”

AISIN Product Line in the Philippines