2025 Isuzu Cebu Truck Fest Showcases Business-Ready Transport Solutions for the Visayan Market

Isuzu Philippines Corporation (IPC), in partnership with its Cebu dealer Iconic Dealership, Inc. (IDI), proudly launched the Isuzu Cebu Truck Fest 2025 in Mandaue City. The three-day event, held from October 3 to 5, gathered business owners, fleet managers, and body builders to highlight Isuzu’s dedication to providing transport solutions that empower Filipino enterprises. With Cebu’s growing industries in logistics, manufacturing, and construction, the event underscored the region’s importance as a hub for innovation and business growth in the Visayas.

The Truck Fest featured a lineup of 10 commercial vehicles and two light commercial vehicles, showcasing Isuzu’s wide range of models designed to meet diverse industry demands. Leading the display were popular models such as the Isuzu TRAVIZ, known for its versatility and reliability, and the N-Series, the brand’s top-selling light-duty truck range built for logistics and transport applications. Also featured were medium and heavy-duty trucks like the FVM Boom Truck and FRR90, which demonstrated Isuzu’s ability to deliver high-performance solutions for large-scale operations. Completing the lineup were Isuzu’s light commercial vehicles—the mu-X 4×4 LS-E AT and D-MAX Flexiqube, ideal for corporate and utility use.

In his message, IPC President Mikio Tsukui emphasized that the Truck Fest represents Isuzu’s enduring partnership with the Visayan business community. “Through this Truck Fest, we are proud to showcase our transport solutions to Cebu, where the entrepreneurial spirit and resilience of the Visayan people thrive. We remain committed to supporting this dynamic region, providing not only versatile, durable, and fuel-efficient trucks but also aftersales support that move industries and communities forward,” Tsukui said.

Beyond the vehicle displays, the event highlighted Isuzu’s commitment to customer care and aftersales excellence. Through its nationwide network, the Isuzu Mobile Medic, and continuous training programs for drivers and mechanics, IPC ensures that customers enjoy reliable maintenance, reduced downtime, and long-term operational efficiency. Visitors also enjoyed exclusive promotions on select models, including the TRAVIZ L, N-Series, F-Series, and S & E Series. With these initiatives, Isuzu Philippines continues to live up to its promise as “Your Responsible Partner”, driving business success and economic growth across the Visayas.