Shell Helix Fast Track Summit Drives Workshop Growth and Community Development in Cagayan de Oro

The Shell Fast Track: Auto Workshop Business Summit continues to unite auto workshop owners, entrepreneurs, and Shell Helix partners in its mission to drive innovation, strengthen business connections, and accelerate growth across the country.

Now on its second run, the Fast Track program made its latest stop in Cagayan de Oro City, expanding its reach to a wider network of partners and offering an enhanced lineup of business sessions. What began as a summit for exploring new business opportunities has evolved into a powerful platform for helping workshop owners operate more efficiently, competitively, and sustainably.

The summit featured in-depth discussions led by Shell experts and industry leaders on crucial topics, including customer-centric innovation, digital transformation, and financial strategies that streamline operations and boost service quality. Participants also learned practical ways to expand their workshops and create local employment opportunities, guided by real-world insights and tailored business support.

For Shell Lubricants, this initiative reflects the brand’s commitment to partner-driven growth. There are no franchise fees to join Fast Track — instead, Shell collaborates closely with each workshop to identify goals, challenges, and opportunities. “Our role is to guide our partners toward decisions that make sense for their business and community,” said Ika Halili, Head of Marketing and Business Development for Shell Lubricants. “It’s about helping them grow steadily and sustainably, not just encouraging expansion for expansion’s sake.”

Since the first Fast Track summit, numerous workshops have strengthened their partnerships with Shell Helix, investing in training, upgrading facilities, and broadening their services. These improvements not only enhance customer satisfaction but also stimulate local economies by creating more jobs for skilled mechanics and technicians. “Every workshop that grows adds to the vitality of its community — from the people it employs to the customers it serves,” shared Jensen Garcia, Shell Helix Brand Manager. “Shell Helix is proud to be part of their journey because their progress contributes to local progress as well.”

Through Fast Track, Shell Helix reaffirms its dedication to empowering automotive entrepreneurs with the tools, knowledge, and opportunities they need to thrive. By combining trusted product performance with real business support, Shell continues to power the success of its partners — and the growth of the communities they serve.

For more information and upcoming initiatives, visit Shell Pilipinas Corporation’s official website and follow its social media channels on Facebook, TikTok, Instagram, YouTube, and LinkedIn.