HELLA Philippines Honors the Unsung Heroes of the Road with “Driven by Care – The HELLA Way”

Global automotive technology leader HELLA celebrated a meaningful milestone in the Philippines with an inspiring media launch at Discovery Suites, Ortigas. The event paid tribute not only to HELLA’s enduring legacy of German engineering excellence but also to the unsung heroes of the road — riders, drivers, and delivery partners who keep the nation moving with care, dedication, and resilience.

Anchored on the theme “Driven by Care – The HELLA Way,” the program brought together media representatives, industry partners, and motoring advocates for an afternoon that emphasized compassion and responsibility on the road — the same values that have shaped HELLA’s global reputation for innovation, safety, and precision for over a century.

“We believe true innovation begins with empathy,” shared Mr. Andy See, Head of Sales for HELLA Asia. “Every product we create — from lighting and horns to engine oils — carries one promise: to protect lives, enhance performance, and care for those who keep our roads alive. Whether on two wheels or four, HELLA is committed to ensuring that every journey remains safe and reliable.”

Celebrating Care in Motion: Launch of HELLA Engine Oils

Demonstrating its ongoing commitment to Filipino motorists, HELLA unveiled its latest innovation — HELLA Engine Oils, a new range formulated with German technology and tested under tropical road conditions. The oils deliver superior protection and endurance for both motorcycles and automobiles, embodying HELLA’s philosophy of performance with purpose.

“Every drop represents more than just performance — it’s a reflection of our respect for those who spend their days and nights on the road,” said Mr. Jason De Leon, HELLA Philippines Country Manager. “HELLA Engine Oils are engineered to perform, to protect, and to care.”

Stories that Move Us

A key highlight of the event was the “Wheels of Care: Real Stories from the Road” segment — an engaging discussion featuring HELLA representatives, a professional driver, and a motoring journalist. Together, they shared real-life experiences and insights on how everyday acts of care — from proper vehicle maintenance to simple road courtesy — can create safer, more compassionate driving communities.

The event also premiered HELLA’s short film, “Daloy ng Buhay (The Flow of Life),” a heartfelt tribute to Filipino riders and drivers whose quiet determination keeps life in motion. The film encapsulates HELLA’s belief that every journey, no matter how small, deserves to be seen, protected, and celebrated.

Driven by Care – The HELLA Way

For more than 125 years, HELLA has embodied engineering precision and human-centered design — from pioneering automotive lighting in 1899 to advancing intelligent electronics today. As the brand expands its presence in the Philippines, it continues to carry forward a philosophy where care, precision, and protection go hand in hand.

Because for HELLA, being “Driven by Care” isn’t just a tagline — it’s a way forward.

HELLA Philippines
Driven by Care – The HELLA Way
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