Grab Reaffirms Commitment to Service Accessibility Amid Holiday Demand Peak

Grab Philippines is strengthening its commitment to ensure ride-hailing and food delivery services remain accessible during the busiest time of the year, as holiday travel and city-wide congestion continue to push transport demand to new highs. With ride-hailing trips now taking 20 to 25 percent longer to complete because of heavy traffic—and an anticipated 36 percent surge in fourth-quarter bookings—Grab is doubling down on partnerships, service enhancements, and alternative mobility options to support millions of Filipinos this festive season.

To ease pressure at key travel hubs, Grab is working closely with New NAIA Infra Corp. (NNIC) to streamline pick-up operations across Ninoy Aquino International Airport, a major hotspot for demand spikes during the holidays. The superapp has deployed free airport shuttle services from NAIA Terminal 3 to One Ayala during peak arrival hours across three major holiday weekends, providing passengers with fast, reliable access to the city’s mass transit network when GrabCar availability tightens. This complements the strengthened 24-hour Grab concierge at Terminal 3, offering on-ground booking support for passengers needing immediate assistance.

Grab is also executing a multi-layered transport strategy through Shuttle Rides, the DOTr-supported “Sabay Sakay” carpool pilot, and the expanded rollout of Grab Group Rides. These solutions are designed to improve seat utilization and ease bottlenecks in high-demand areas such as the Pasig-Makati and Pasig-BGC corridors. By consolidating passengers with common routes and deploying on-ground concierges to streamline booking flows, Grab is maximizing the productivity of its existing fleet at a time when every available vehicle counts.

On the delivery front, Grab is scaling logistics efficiency through features like Party Platters, which automatically distribute bulk food orders among multiple delivery riders—ensuring timely fulfillment even as Christmas celebrations increase demand for group meals and festive gatherings. These enhancements aim to maintain reliability for both transport and food delivery services despite city-wide congestion and seasonal surges.

Grab Philippines Managing Director Ronald Roda emphasized the company’s focus on preparedness and service accountability: “This holiday season will be a challenge, as in previous years. We are facing a slew of macroeconomic factors—from increased holiday demand to intensified traffic conditions. There will be moments when getting a ride feels harder than usual, but we promise to do our absolute best to be better than last year. We have been preparing since the start of the year to ensure our services remain accessible enough to help every Filipino make their holiday celebration complete.” Through strengthened partnerships, enhanced mobility options, and continuous support for its driver-partners, Grab aims to ensure that Filipinos can move, connect, and celebrate this season with greater ease.