CFMOTO Philippines Officially Unveils the 150 Aura at U.P. Town Center

CFMOTO Philippines officially introduced its newest retro-inspired scooter, the 150 AURA, through a dynamic multi-stage launch that combined an exclusive media Photoride experience with a vibrant two-day public reveal at the U.P. Town Center Amphitheater. Breaking away from traditional static unveilings, the brand partnered with Fujifilm Philippines to transform the debut into an immersive lifestyle event — allowing media, key opinion leaders, and the public not only to see the scooter, but to ride it, capture it, and experience it firsthand.

Prior to the public launch, selected media and content creators participated in a two-day Photoride event, which began with an in-depth product briefing followed by real-world city rides across key Metro Manila locations. This experiential format highlighted the 150 AURA’s blend of retro styling and modern engineering, showcasing its 149.5cc liquid-cooled engine, smart features, refined handling, and dual-channel ABS safety system. Participants were encouraged to creatively interpret the scooter through photography and lifestyle storytelling — reinforcing its identity as a scooter designed for expressive, modern Filipino riders.

The excitement continued at the U.P. Town Center Amphitheater, where Day 1 marked the official grand launch open to the public, and Day 2 featured the announcement of the brand’s PhotoRide Contest. The prime Quezon City venue, known for its accessibility and lively crowd, provided the perfect stage to connect directly with families, students, mallgoers, and motorcycle enthusiasts. The event featured interactive booths, including a basketball arcade challenge where participants won exclusive merchandise, a gashapon booth for branded prizes, and a Fujifilm-powered photo booth offering Instax keepsakes. A nostalgic CRT mirror display and convex mirror installation added to the retro-modern atmosphere, while printed PhotoRide entries were showcased on-site.

Hosted by Tristan Cheng and Rocio, the official program unveiled the 150 AURA alongside CFMOTO’s full motorcycle lineup, including the 150SC, Papio XO-1, DUAL 230, DUAL 250, 500SR VOOM, 750 SR-S, 450 CLC Bobber, and 450MT, as well as CFORCE ATVs and ZEEHO electric bikes. Available starting March 2, 2026, at all authorized dealerships nationwide, the 150 AURA comes in Ivory White, Vintage White, Velocity Grey, and Royal Blue, with an SRP of ₱131,700. With its immersive launch approach, competitive pricing, and strong public reception, CFMOTO Philippines positions the 150 AURA to make a bold and stylish impact in the Philippine scooter market..

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Available starting March 2, 2026, at all authorized dealerships nationwide, the 150 Aura comes in four striking color variants: Ivory White, Vintage White, Velocity Grey, and Royal Blue. Priced at an SRP of ₱131,700, the scooter offers an exceptional balance of retro aesthetics, modern technology, and premium features at an accessible price point. With strong public engagement and enthusiastic reception during its official launch, CFMOTO Philippines sets the stage for the 150 Aura to make a significant impact in the local scooter segment.

The launch of the CFMOTO 150 AURA left a strong and refreshing impression, proving that a scooter debut can be more than just a product reveal—it can be an experience. From the creative Photoride concept to the energetic public launch at U.P. Town Center, the event perfectly reflected the AURA’s personality: stylish, modern, expressive, and confidently different. With its blend of retro charm, smart technology, smooth performance, and accessible pricing, the 150 AURA doesn’t just enter the 150cc segment—it arrives with character, presence, and a clear statement that everyday mobility can be both practical and inspiring.

CFMOTO 150 AURA – Specifications

Dimensions & Weight

Engine

Chassis & Brakes