Isuzu PH Maintains Truck Market Leadership, Posts Stronger Sales Performance in July

Isuzu Philippines Corporation (IPC) continued to lead the Philippine truck market during the first seven months of 2026, capturing a 42.0% market share and maintaining its leadership across Categories III, IV, and V, based on reported data from the Truck Manufacturers Association, Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). IPC also recorded an 8.4% month-on-month increase in total truck sales in July, rising from 275 units in June to 298 units, driven primarily by stronger demand for its light- and medium-duty truck lineup.

Leading IPC’s performance is the Isuzu N-Series, which secured a 39% market share with 1,323 units sold in Category III during the first seven months of the year, while the segment itself posted a 15% increase in sales from June. In Category IV, IPC recorded 805 units sold and a 45.5% market share, with the segment growing 19% compared with June, supported by the Isuzu F-Series and medium-duty N-Series. Meanwhile, IPC’s Category V lineup, led by the F-Series and S-Series, captured a commanding 52.4% market share with 185 units sold, reinforcing Isuzu’s position in the heavy-duty segment. The lineup serves diverse business needs, from urban deliveries and distribution to logistics, construction, long-haul transport, and large-scale operations.

“The growth we achieved in July, along with our sustained leadership in the commercial vehicle market, reflects the trust that businesses continue to place in Isuzu. This inspires us to continually support our customers through reliable mobility solutions and aftersales services that help them operate more efficiently and achieve their business goals,” said IPC President Mikio Tsukui. Beyond its truck lineup, IPC continues to strengthen the Isuzu Advantage through its nationwide dealer network, extensive parts availability, Mobile Medic services, driver and mechanic training, and technical assistance from field engineers. “July’s stronger performance provides encouragement as we move through the remainder of the year. We hope to not only sustain our leadership but also enhance our services, so that we may continue to support the industries that move the nation forward,” Tsukui added.