BACOLOD CITY, Negros Occidental, November 6, 2026 – Isuzu Philippines Corporation (IPC) continues to strengthen its presence in provincial markets with the local introduction of the New Isuzu D-MAX LS 4×2 AT at Isuzu Bacolod. The launch gives customers in Negros Occidental an early opportunity to experience the latest addition to the D-MAX lineup, combining proven diesel performance, modern technology, and everyday practicality at a more accessible price. Recognizing Bacolod as an important pickup truck market in the Visayas, Isuzu aims to provide more choices for customers looking for a vehicle suited to both business and personal use.
“Bacolod is an important market for Isuzu, particularly for pickup trucks, where customers value durability, reliability, and versatility. We are pleased to bring the New Isuzu D-MAX LS 4×2 AT closer to our customers here, giving them more choices and greater value,” said Yasuhiko Oyama, Executive Vice President of Isuzu Philippines Corporation. Mark Joseph Espino, Vice President for Sales and Aftersales of Isuzu Bacolod, also welcomed the introduction, expressing confidence that the variant’s reliability, modern features, and attractive introductory price will appeal to more pickup buyers across Negros Occidental.

Under the hood, the D-MAX LS 4×2 AT is powered by Isuzu’s 1.9-liter RZ4E-TC turbo-diesel engine, delivering 150 PS and 350 Nm of torque, paired with a six-speed automatic transmission. Its cabin features a 10.1-inch touchscreen infotainment system with Waze and YouTube functionality, a reverse camera, 17-inch alloy wheels, and a 4.2-inch Multi-Information Display. Safety equipment includes Electronic Stability Control, Hill Start Assist, Hill Descent Control, Anti-lock Braking System, Electronic Brakeforce Distribution, and Brake Assist. The model also offers an attractive ownership proposition, with Isuzu citing one of the lowest estimated five-year Total Cost of Ownership figures among the pickup models it compared.

The New Isuzu D-MAX LS 4×2 AT is available at a special introductory price of ₱1,549,000, representing a ₱150,000 discount from its regular suggested retail price of ₱1,699,000. The promotional price is available until December 31, 2026, giving buyers an opportunity to own an automatic Isuzu pickup with modern convenience and safety features at a more competitive price. Customers can also benefit from the Isuzu Advantage, which includes genuine parts, professionally trained service technicians, dependable aftersales support, and a nationwide dealership network.
Customers in Bacolod and nearby areas are invited to visit Isuzu Bacolod to see the New D-MAX LS 4×2 AT and inquire about the introductory offer. For more information about the D-MAX and other Isuzu vehicles, visit www.isuzuphil.comor any authorized Isuzu dealership nationwide. As “Your Responsible Partner,” Isuzu Philippines remains committed to providing durable and reliable vehicles backed by long-term customer support.
| Specification | Details |
|---|---|
| Engine | 1.9-liter RZ4E-TC turbo-diesel |
| Maximum power | 150 PS |
| Maximum torque | 350 Nm |
| Transmission | 6-speed automatic |
| Drivetrain | 4×2 |
| Infotainment | 10.1-inch touchscreen |
| Connectivity | Waze and YouTube functionality |
| Reverse camera | Equipped |
| Multi-Information Display | 4.2-inch MID |
| Wheels | 17-inch alloy wheels |
| Safety features | ESC, HSA, HDC, ABS, EBD, BA |
| Regular SRP | ₱1,699,000 |
| Special introductory price | ₱1,549,000 |
| Promotional period | Until December 31, 2026 |
Note: Specifications and features are based on the supplied press release. The source does not provide fuel consumption, dimensions, suspension details, or payload figures.
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