Advancements in Braking: Brembo’s Influence on the Philippine Automotive Sector

While avid car enthusiasts worldwide often associate the name ‘Brembo’ with delivering top-notch brakes for car racing, everyday vehicle owners are increasingly recognizing the brand for their own needs.

Brembo’s journey epitomizes the evolution of braking. Originating in 1961 with disc brake conversion kits for cars, the Italian company transitioned to motorcycle brake systems in the 1970s, coinciding with the rise of motorcycle popularity. In 1975, Brembo entered Formula 1, commissioned by Enzo Ferrari to design brakes for Ferrari’s latest racing model.

By the 1980s, Brembo had become the brake system supplier for premium racing car manufacturer Porsche, expanding its reach to various racing series and high-performance road cars, thus bridging two distinct automotive realms.

For over 60 years, Brembo has marked its history with technological breakthroughs and commercial successes, earning a reputation as a braking authority globally. In many countries, including Italy and beyond, the brand is synonymous with quality brakes, particularly among discerning car enthusiasts.

Brembo’s Role as a Solution Provider

Having established its presence across Europe, North America, and Asia, Brembo now aims to redefine itself as a Solution Provider, integrating digital and sustainable automotive products and services.

In the Philippines, Brembo is making significant strides as the preferred choice for brake disc and pad replacements, expanding its product portfolio to cater to the discerning Filipino automotive market. BSB Junrose proudly distributes Brembo’s finest products nationwide.

Ian Bangayan, President of BSB Junrose Corporation, expressed confidence in Brembo’s alignment with their company mantra, ‘good enough isn’t good enough,’ as they distribute the brand through their partner stores and esteemed dealers.

Brembo’s Strategic Vision

Bangayan emphasized BSB Junrose’s commitment to bringing the best of Brembo to Filipino consumers, leveraging both companies’ extensive expertise. As part of their strategic vision, anchored in Brembo’s 60-year legacy, BSB Junrose is dedicated to educating local automakers and consumers about the benefits of Brembo’s cutting-edge braking technology.

Bangayan further highlighted that Brembo products are not exclusive to high-end cars, as evidenced by the growing interest from owners of entry-level vehicles. According to him, every car deserves Brembo quality.

For inquiries and purchases of Brembo products, visit any of BSB Junrose’s locations or dealers nationwide, or check their FB Page or contact them at 0917 165 8111.