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All-New Toyota ATIV – TMP’s Most Affordable Electrified Sedan

By on October 15, 2025
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Toyota Motor Philippines (TMP) continues its push toward accessible electrified mobility with the launch of the All-New Toyota ATIV, a stylish and modern subcompact sedan designed to deliver an “elevATIVe” driving experience. Positioned alongside the Toyota Vios, the ATIV introduces TMP’s most affordable Hybrid Electric Vehicle (HEV) to date, making hybrid technology more attainable for Filipino drivers.

Built for today’s practical professionals and young families, the All-New ATIV combines Toyota’s proven quality, durability, and reliability with enhanced comfort, technology, and fuel efficiency. “The All-New Toyota ATIV is another statement of Toyota’s continued mission to bring electrified mobility within reach of more Filipinos,” said Elijah Sue Marcial, TMP First Vice President for Vehicle Sales Operations. “It’s the perfect first car for those who want to take a bold step into hybrid mobility—simple, efficient, and backed by Toyota’s trusted reputation.”

Under the hood, the 1.5 HEV CVT variant headlines the lineup, delivering a smooth 111 HP through a hybrid powertrain that balances smart power and fuel economy. Complementing it are efficient 1.3L and 1.5L gasoline variants available in both CVT and manual transmissions, giving customers flexible choices for performance and practicality. The ATIV also impresses with a bold fastback silhouette, LED headlamps, and refined interiors highlighted by leather seats (HEV), a 7” digital multi-information display, and up to a 10.1” touchscreen with wireless Apple CarPlay® and Android Auto™.

Safety remains a top priority, with the Toyota Safety Sense (TSS) suite available on the HEV variant, offering advanced driver aids such as Pre-Collision System, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control. Standard across all variants are multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX mounts. Premium features such as an electronic parking brake, wireless charger, push start system, and panoramic view monitor are also available in higher variants.

The All-New Toyota ATIV is available nationwide beginning October 2025, with prices starting at PHP 916,000 for the 1.3 E M/T and up to PHP 1,208,000 for the 1.5 HEV CVT. It comes in a range of vibrant colors including Gray Metallic, Scarlet SE, Metal Stream Metallic, Platinum White Pearl, and Attitude Black Mica combinations. Public can see it up close at the official launch event from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City. With Toyota’s extensive dealership network and renowned aftersales service, the ATIV promises a complete, worry-free ownership experience for every Filipino motorist.

All-New Toyota ATIV – Full Specifications (Philippine Market, 2025)

CategoryATIV 1.5 HEV CVTATIV 1.5 G CVTATIV 1.3 E CVTATIV 1.3 E M/T
Engine Type1.5L 4-Cylinder In-line Hybrid Electric1.5L 4-Cylinder In-line DOHC 16V1.3L 4-Cylinder In-line DOHC 16V1.3L 4-Cylinder In-line DOHC 16V
Fuel TypeGasoline + Electric MotorGasolineGasolineGasoline
Displacement (cc)1,490 cc (Hybrid System)1,496 cc1,329 cc1,329 cc
Maximum Output111 HP (Combined System Output)105 HP @ 6,000 rpm97 HP @ 6,000 rpm97 HP @ 6,000 rpm
Maximum Torque141 Nm (System)138 Nm @ 4,200 rpm121 Nm @ 4,200 rpm121 Nm @ 4,200 rpm
TransmissionContinuously Variable Transmission (CVT)CVTCVT5-Speed Manual
Drive SystemFront-Wheel DriveFront-Wheel DriveFront-Wheel DriveFront-Wheel Drive
Fuel SystemHybrid Synergy DriveEFI (Electronic Fuel Injection)EFIEFI
Dimensions (L x W x H)4,425 mm x 1,740 mm x 1,480 mm4,425 mm x 1,740 mm x 1,480 mm4,425 mm x 1,740 mm x 1,480 mm4,425 mm x 1,740 mm x 1,480 mm
Wheelbase2,620 mm2,620 mm2,620 mm2,620 mm
Ground Clearance150 mm150 mm150 mm150 mm
Curb Weight1,140 kg1,110 kg1,070 kg1,050 kg
Seating Capacity5555
Suspension (Front / Rear)MacPherson Strut / Torsion BeamMacPherson Strut / Torsion BeamMacPherson Strut / Torsion BeamMacPherson Strut / Torsion Beam
Brakes (Front / Rear)Ventilated Disc / DrumVentilated Disc / DrumVentilated Disc / DrumVentilated Disc / Drum
Steering TypeElectric Power Steering (EPS)EPSEPSEPS
Wheels & Tires16” Alloy, 195/55 R1616” Alloy, 195/55 R1615” Alloy, 185/60 R1515” Steel, 185/60 R15
Exterior FeaturesLED Headlamps, Rear Sequential Turn Signals, Auto-Folding Mirrors, Chrome AccentsLED Headlamps, Chrome Grille, Power MirrorsHalogen Headlamps, Body-Colored BumpersHalogen Headlamps, Black Grille
Interior FeaturesLeather Seats, 10.1” Display Audio (Wireless Apple CarPlay® / Android Auto™), 7” Digital MID, Wireless Charger, Push Start, Smart Entry, Electronic Parking Brake with Brake HoldFabric Seats, 7” Display Audio, Smart Entry, Push StartFabric Seats, 7” Display Audio, Manual A/C, Push StartFabric Seats, 2-DIN Audio, Manual A/C, Key Start
Safety FeaturesToyota Safety Sense (Pre-Collision System, Lane Tracing Assist, Lane Departure Alert, Adaptive Cruise Control, Auto High Beam), 6 Airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, ISOFIX6 Airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, ISOFIXDual Airbags, ABS with Brake Assist, Vehicle Stability Control, ISOFIXDual Airbags, ABS, Vehicle Stability Control, ISOFIX
Additional FeaturesPanoramic View Monitor, Drive Mode Select (Eco/Normal/Sport), Regenerative BrakingPanoramic View Monitor, Cruise ControlStandard Rear CameraRear Parking Sensors
Available ColorsGray Metallic / Attitude Black Mica, Scarlet SE / Attitude Black Mica, Platinum White Pearl / Attitude Black MicaGray Metallic, Scarlet SE, Platinum White PearlGray Metallic, Scarlet SE, Metal Stream MetallicGray Metallic, Scarlet SE, Metal Stream Metallic
SRP (PHP)1,198,000 – 1,208,0001,069,000 – 1,084,000980,000 – 995,000916,000 – 931,000

Retail Availability: October 2025 Nationwide
Public Launch: October 24–26, 2025 at BGC Amphitheater, High Street, Taguig City
Backed by: Toyota Motor Philippines’ extensive aftersales service and dealer network

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