Yamaha Motor Philippines unveils LIVE TO DEFY, a bold brand philosophy that captures the evolving mindset of today’s riders. More than a campaign, it is a...
Yamaha Motor Philippines officially unveils the “You’re Up Next” campaign, introducing the new Yamaha LEXI as a symbol of resilience, discipline, and the refusal to back...
Royal Enfield, the global leader in the mid-size motorcycle segment, officially launches the Himalayan Mana Black Edition in the Philippines, inspired by the legendary Mana Pass at 18,478 feet...
Yamaha Motor Philippines is set to unleash a powerful new movement anchored on freedom and fearless individuality. With the rallying cry “Dare to Defy,” the...
KYMCO, one of the world’s most trusted scooter and motorcycle brands, officially unveils its newest models for the Philippine market: the all-new Xciting X350 and Agility Eco 125....
From navigating busy streets to managing everyday responsibilities, mobility today goes beyond simple transportation—it has become part of one’s lifestyle. Honda Philippines, Inc. (HPI), the...
Kawasaki Philippines further solidified its leadership in the Philippine tricycle segment in 2025, capturing a commanding 61.5% market share, supported by a 14.8% year-on-year growth. The brand’s...
The Motorcycle Development Program Participants Association, Inc. (MDPPA) formally inducted its 2026 Board of Directors and Committee Heads, marking the start of a new leadership...
The Motorcycle Development Program Participants Association, Inc. (MDPPA), a consortium of four Japanese motorcycle manufacturers—Honda, Kawasaki, Suzuki, and Yamaha—reported an 11% increase in motorcycle sales for...
Honda Foundation, Inc. (HFI), in partnership with Tamang Ride PH, kicked off 2026 by conducting the first “Kids on Safety” program on January 31 at Tanza Elementary School...