ELF by YHI Philippines expands dealer network in Central Luzon

Elf by YHI Philippines and Edz General Merchandise have announced a partnership agreement to strengthen the legacy and revive the legend of Elf Lubricant in the Philippine market. YHI will be the sole authorized distributor, and Edz General Merchandise will be their distributor-partner.

Edz General Merchandise has been serving the motorcycle industry for almost a decade, starting as a sidecar distributor in 2013 and evolving to meet their customers’ needs by expanding their offerings to include lubricants, motorcycle parts and accessories, tubes, and tires. Despite having only 25 employees, they have made a significant impact on the industry. Collaborating with them aligns with Elf’s passion for providing exceptional performance in the industry.

The contract signing took place on May 6, 2023, at Adrian’s Restaurant and Catering Services (formerly Lamarang Steak and Seafood Restaurant) in San Juan Poblacion Cabanatuan City, Nueva Ecija. This collaboration signifies a significant shift in how both companies address and meet the demands of the motorcycle industry