Honda Cars Philippines, Inc. (HCPI) takes pride in emerging as champion in the Honda Asia and Oceania Skills Contest – Service Advisor category. The skills contest for after-sales services, covering three (3) categories: General Repair (GR), Periodic Maintenance (PM), and Service Advisor (SA), was held at Honda Malaysia Sdn. Bhd., Malacca City, Malaysia last May 17, 2023, and participated in by nine (9) countries. HCPI as champion in the Service Advisor category will be Asia and Oceania’s representative in the Honda World Skills Contest on October 2023 to take place in Japan.
The skills contest is a program for dealer service associates across the region and in all countries where Honda operates, to showcase their skills and align with global best practices on service quality. Delegates from the Philippines have been selected through the 23rd National Skills Contest organized by HCPI last February 2023 for its dealerships nationwide, where the following came forward as top notchers:
| Category | Dealer | Name |
| General Repair | Honda Cars Alabang | Arnel Joyosa |
| Honda Cars Manila Bay | Froilan Lacsamana | |
| Periodic Maintenance | Honda Cars Manila Bay | Romel Cruzante and Elario Cepcon |
| Service Advisor | Honda Cars Makati, Inc. | Elijah Dave Villan |
The Service Advisor (SA) category highlights service reception and delivery processes, including advanced diagnosis, work-up recommendations, repair works, releasing of the vehicle, and booking the next periodic maintenance visit. The category also demonstrated the use of state-of-the-art equipment that accurately identifies issues with vehicles and provides recommendations for repairs. Mr. Elijah Dave Villan of Honda Cars Makati, Inc. (HCMI) raised the Philippine banner high as the SA category champion, besting contenders from other countries. Mr. Villan has been with HCMI for seven (7) years where he started his career as a Technician back in 2016.

“The skills competition is among Honda’s initiatives to ensure superior customer satisfaction through our Dealers and their dedicated staff who are our partners. Through national, regional, and global contests, dealer associates advance their technical and service skills. The program also gives them more joy at work because it widens their perspective on the importance of what they do, and how they genuinely help promote quality and safety while providing service, said Ms. Rie Miyake, Honda Cars Philippines, Inc. President.
”Congratulations to all the participants, and to Mr. Elijah Dave Villan of Honda Cars Makati for advancing in the Honda World Skills Contest.”
Head on to www.hondaphil.com Virtual Showroom or visit the nearest Honda Cars dealership to know more about the latest Honda cars news and offers, including periodic maintenance services with cost guides for different Honda models.

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