Rolls-Royce Motor Cars has unveiled a world-first Private Office in Dubai, UAE

• Rolls-Royce opens its first Private Office outside the UK, in Dubai
• Private Office Dubai is the first among similar facilities planned for luxury hot spots around the world
• Private Office Dubai serves as an extension of the Home of Rolls-Royce at Goodwood
• Offers exclusive product previews and detailed commission consultations
• Private Office Dubai is home to the first Bespoke Designer and Bespoke Client Experience Manager located permanently outside Goodwood

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years, in response to customer demand. These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focused luxury brand. 

Three key programmes will be the focus of the Private Office: the recently revitalised Rolls-Royce Coachbuild programme, High Bespoke Commissioning, and access to the Private Office Collection of one-of-one masterpiece motor cars. The offerings are part of a complementary strategy that synergises with the rooted and established Global Dealer Partner Network. 

The Private Office Dubai goes beyond the conventional dealership experience. Each client encounter will explore the customer’s unique profile and their range of preferences, desires, and ergonomic needs. The Bespoke design team gauges each personality, assessing colour palettes and moods, extracting ideas from conversations, imagery and much more to create a thoughtful, accurate and befitting product response, reflective of the client’s own personality and desires.