Royal Enfield motorcycles now also available on Lazada in the Philippines

Royal Enfield, the global leader in the mid-size motorcycle segment, has announced the launch of its exclusive online Flagship store in the Philippines on Lazada. The all-new Meteor 350, Himalayan, Continental GT 650 and Interceptor 650 will be exclusively available on Lazada –  the leading e-commerce platform in Southeast Asia. The motorcycles will be available on Lazada starting today. 

This collaboration demonstrates Royal Enfield’s effort towards building an ecosystem around motorcycles and further enhancing the motorcycling experience. The aim is to further strengthen the brand message of pure motorcycling, and allow emerging aspirants and existing loyalists to express themselves with the brand. The motorcycles are suitable for all kinds of riders whether they are novices, intermittent riders or experienced riders at their fingertips.

Adding to this, Vimal Sumbly, Head – International Business – APAC, Royal Enfield said, “Philippines is one of the important markets for Royal Enfield in the Asia Pacific region. We have continued to strengthen our presence and offerings here be it motorcycles, network expansion, Apparel or Genuine motorcycle accessories. The introduction of this exclusive flagship store on Lazada is yet another testament of our intent to offer the best in motorcycling to our customers across the Philippines. Royal Enfield motorcycles are highly accessible, evocative and differentiated. It has been Royal Enfield’s imperative in introducing new channels and platforms that fit our customers’ lifestyles and further increase accessibility to generate brand awareness and deliver a seamless purchase experience.”

Lazada is an e-commerce platform that covers every lifestyle need of consumers. Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. 

Due to the dynamic synergies of both the brands,  Royal Enfield has introduced its motorcycles to riders exclusively on Lazada. This announcement truly showcases that the e-commerce world is open and welcomes every brand and industry which will deliver a great shopping experience to consumers. 
Jimmy D.L.Barinaga, President – CEO, Hardcore Brothers Custom Motorcycles, Inc – official Distributor of Royal Enfield in the Philippines shared “We are extremely delighted to be a part of the Lazada

platform in the Philippines. This gives the motorcycle enthusiasts one more channel to book a Royal Enfield motorcycle in our island country. As a digital first brand, our presence on the platform will strengthen our accessibility. As the official Distributor, all transactions will be managed by us in the market.”

Commenting on the collection, Mr. Carlos Barrera – Chief Operating Officer at Lazada Philippines said, “As part of our commitment to elevate the online shopping experience for Filipinos, we are really excited about partnering with Royal Enfield, whose brand has spun over a 120-year legacy and offers products reflecting heritage and are also contemporary. Lazada’s continuous growth into product categories such as motorcycles is also a reflection of our commitment to improve our offerings to suit the needs of our growing consumer base, including loyal enthusiasts of Royal Enfield’s timeless products.” 

Royal Enfield fans in the Philippines will enjoy the easy accessibility of experiencing the motorcycles at their fingertips.

Meteor 350cc                                                                    Himalayan 411cc

Continental GT 650cc                                                     Interceptor 650cc

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About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Classic 350, Meteor 350 – the easy-cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.