Suzuki and Guilmark Open New 3S Shop in San Francisco, Agusan del Sur

Suzuki Philippines Incorporated (SPH), in partnership with its long-time ally Guilmark Corporation, has expanded its footprint in Mindanao with the grand opening of a new Suzuki 3S Shop in San Francisco, Agusan del Sur. This marks the second 3S Shop collaboration between Suzuki and Guilmark, bringing Guilmark’s exclusive Suzuki shop network to 20 branches nationwide, the fruit of an 11-year partnership rooted in shared success and commitment.

Strategically located at RGC Building, Brgy. 1 Poblacion, the new 3S Shop is set to elevate the motorcycle ownership experience in the province. The 3S concept stands for Sales, Spare Parts, and Service, giving customers a one-stop-shop for choosing a new Suzuki motorcycle, purchasing genuine spare parts, and accessing expert after-sales care.

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San Francisco, known as the trade and commercial hub of Agusan del Sur, now ajoins the growing list of towns with direct access to Suzuki’s trusted services and high-quality motorcycles.

A Grand Welcome for Suzuki Riders

The opening day was filled with excitement as local riders, guests, and community members gathered to celebrate. A vibrant motorcade paraded Suzuki motorcycles through the town, drawing cheers and attention from onlookers. A blessing ceremony and a ribbon-cutting followed, led by Suzuki Philippines President Mr. Koichiro Hirao and Guilmark CEO Dr. Guillermo Romarate Jr., officially marking the store’s opening.

The program featured a series of meaningful highlights, including the awarding of the official 3S Shop Certificate, a ceremonial toast, and the symbolic release of brand-new Suzuki units. The introduction of the dedicated store team further underscored Suzuki’s commitment to service excellence, while fun contests and interactive activities added excitement and engaged the local riding community.

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Demonstrating strong leadership and partnership, the event was graced by key figures from both Suzuki and Guilmark. Representing Suzuki were Mr. Jose Salavarria, Head of the MC Sales and Marketing Division; Mr. Yukio Sato, Head of After-Sales Service and Marine Division; Mr. Cyril Aguadera, MC Dealer Development Group Head; and Mr. Dave Obrial, Regional Sales Manager for Mindanao. From Guilmark Corporation, attendees included Ms. Richelle Romarate, Ms. Aileen Dumadag, and Mr. Vincent Susana, AVP of Guilmark. Their presence emphasized the companies’ shared commitment to expanding Suzuki’s reach and enhancing customer service across Mindanao.

As Mindanao continues to emerge as a vital market for the brand, the opening of the San Francisco branch represents a strategic milestone in Suzuki’s mission to make its full range of motorcycle products and services more accessible to Filipino riders. With its growing 3S Shop network and enduring partnerships like that with Guilmark, Suzuki Philippines proudly reaffirms its promise to be “By the Filipino’s Side”—wherever the road may lead.