Suzuki Philippines Marks 50 Years with Grand Three-Day Celebration

Suzuki Philippines Incorporated (SPH) celebrated a remarkable milestone—its 50th anniversary—with a historic three-day event that showcased the brand’s evolution, unity, and enduring relationship with the Filipino people. The celebration featured three major events: the exclusive One Suzuki Dealer Convention, the public Suzuki Matsuri 2025 festival, and the massive One Suzuki Big Ride. Each event embodied Suzuki’s five decades of commitment to mobility, innovation, and customer trust—highlighted by the brand’s new global promise: “By Your Side.”

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From Humble Beginnings to National Presence

Suzuki Philippines began its journey in 1975 through a joint venture with Rufino Antonio and Associates, initially manufacturing motorcycles. Over the years, it evolved into the only fully integrated mobility company in the Philippines—offering motorcycles, automobiles, and marine engines under one brand. Today, SPH operates through a vast network of over 5,000 motorcycle outlets (105 of which are exclusive 3S shops), 80 automobile dealerships, and 22 marine branches, serving communities across Luzon, Visayas, and Mindanao.

Dealer Convention: Honoring the Heart of Suzuki

On June 13, Suzuki gathered its nationwide network of partners at the Conrad Hotel Manila for the One Suzuki Dealer Convention. This landmark event united partners from all three business units—Motorcycle, Automobile, and Marine—for a day filled with business insights, recognition ceremonies, and tributes to the people behind Suzuki’s success. The event was attended by key figures from Suzuki Motor Corporation Japan, including President Toshihiro Suzuki, and paid homage to past SPH leaders and long-serving Filipino executives.

Global Commitment and Local Gratitude

In his keynote, President Toshihiro Suzuki expressed heartfelt thanks to the Filipino public, government, and partners for their continued support. He emphasized the Philippines’ growing importance in Suzuki’s global market, reaffirming the company’s dedication to providing life-enhancing mobility solutions. It was during this event that the brand officially launched its global tagline, “By Your Side,” symbolizing its long-term promise to remain a dependable partner to every Filipino.

Suzuki Matsuri 2025: A Festival of Innovation and Culture

Held at the SM Mall of Asia Activity Center from June 14 to 15, Suzuki Matsuri 2025 opened its doors to the public in a colorful and immersive festival inspired by Japanese “Matsuri” traditions. Divided into three zones—Adventure, Sport, and Urban—the exhibit showcased Suzuki’s range of vehicles from motorcycles to cars and marine engines. A key highlight was the Philippine debut of the Suzuki Fronx, a dynamic subcompact crossover that wowed attendees with its bold design and youthful appeal.

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Massive Big Ride Unites Suzuki Riders Nationwide

On the second day, Suzuki hosted the One Suzuki Big Ride, which drew over 1,300 motorcycle riders for a massive ride from Caloocan to SM Mall of Asia via EDSA. More than just a parade, the ride emphasized Suzuki’s advocacy for safe, responsible, and community-driven motorcycling. Riders wore proper safety gear and rode in formation, showing discipline and unity that echoed the brand’s values both on and off the road.

More Than a Brand—A Lifelong Companion

Through these events, Suzuki underscored its role not just as a mobility provider but as a life companion to millions of Filipinos—whether on land or sea. From celebrating past achievements to introducing future-forward models like the Fronx, Suzuki reaffirmed its deep-rooted commitment to empowering lives and journeys through reliable, innovative, and accessible mobility.

Driving Toward the Next 50 Years

As it looks ahead, Suzuki Philippines remains focused on deepening its partnerships, growing its product line, and embracing technology and sustainability. More than ever, Suzuki stands firmly “By Your Side”—ready to support every Filipino through every ride, every wave, and every chapter of their journey.