Treffen Der Ikonen – Icons Unite: Porsche Design Celebrates Heritage and a New Era of “Engineered Luxury”

The roar of engines and the unmistakable presence of timeless design filled the Auto Complex in Quezon City as Porsche Design hosted an exclusive car meet, “Treffen Der Ikonen” (Gathering of Icons), to mark its grand reintroduction to the Philippine market. The event celebrated the brand’s enduring connection to the legendary Porsche 911 and the visionary philosophy of its founder, Ferdinand Alexander Porsche. “Just like Ferdinand Alexander Porsche who stood the test of time, giving us a brand that is beloved through generations, Porsche Design carries the same principles of innovation, precision, and timeless excellence. This gathering is a testament to his vision,” shared Hans Yao, President of Porsche Design Manila.

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,Hosted by Migs Bustos, the evening brought together the country’s most passionate Porsche VIPs, owners, enthusiasts, and collectors for an unforgettable experience. Around 100 rare and iconic Porsche 911 models made a dramatic, staggered entrance as a live emcee narrated their unique stories. Guests and media enjoyed an up-close look at these remarkable cars, capturing photo-worthy moments and immersing themselves in Porsche’s principles of precision, innovation, and elegance. Yao and Porsche Design Manila Marketing Head Heinrich Quintong officially welcomed the attendees and spoke about the brand’s “Engineered Luxury” philosophy, which seamlessly merges form with function. “From the precise lines of the Porsche 911 to the sleek design of our lifestyle accessories, Ferdinand Alexander Porsche’s vision lives on—raising the bar of innovation and excellence in everything we do,” Quintong said.

To further immerse guests in the Porsche Design experience, four interactive zones were showcased: the Heritage Gallery, where attendees explored F.A. Porsche’s journey from the creation of the Porsche 911 to lifestyle innovations; the Timepieces & Innovation Lounge, which displayed Porsche Design’s iconic chronographs inspired by motorsport engineering; the Travel & Mobility Showcase, featuring premium luggage and leather goods designed for performance and style; and the Lifestyle & Fashion Zone, highlighting apparel, eyewear, footwear, and accessories that reflect Porsche Design’s timeless modernity. These zones allowed visitors to see how Porsche’s iconic automotive DNA extends beyond cars and into the world of premium lifestyle products.

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The evening culminated with a special recognition ceremony honoring top Porsche owners and collectors who continue to keep the brand’s legacy alive in the Philippines. Guests also experienced Porsche Design’s lifestyle offerings, including the aerodynamic Roadster Hardcase luggage and Chronotimer Series 1 timepieces—symbols of engineering precision and elegance. The grand finale featured a stunning formation of Porsche 911 models, dramatically lit for a memorable photo opportunity. Supported by key partners such as Autocomplex, Second Skin Industries, Diageo, Nustar Resort and Casino, Washington Watches, Singlife, Mt. Fuji, and Summit Golf and Country Club, the event was both a tribute to heritage and a bold statement for the future.

Experience Porsche Design’s “Engineered Luxury” at Rockwell Powerplant Mall, Shangri-La, Okada Manila, Newport Resorts Mall, and Nustar Resort and Casino. Stay updated by following Porsche Design Manila on Facebook and Instagram (@porschedesign.manila).