21 Days. Six Cities. One Mission: Gumande Completes Visayas Rollout 2026

One Mission: Gumande Completes Visayas Rollout 2026

MANILA, Philippines — After 21 days of traveling by land and sea, engaging dealers, resellers, and motorcycle communities, Lakbay Gumande: The Visayas Rollout 2026 has officially concluded its six-city journey across the region. From August 8 to 27, 2026, the Gumande team visited key markets in the Visayas to strengthen the brand’s presence and bring its promise of “Kampante sa Gumande” closer to Filipino riders.

The rollout combined product education, dealer development, and community engagement, with dealer and reseller orientations providing greater familiarity with the Gumande tire lineup. Gumande Ambassadors and the Traction Masters Stunt Team also brought the brand directly to riding communities, while the brand’s participation in Makina Moto Expo Cebu 2026 further expanded its visibility among riders, industry partners, and motorcycle enthusiasts.

Six Cities, One Growing Regional Network

At the heart of the rollout were Gumande’s key regional dealers and partners, whose growing networks help make the brand more accessible to riders throughout the Visayas.

More than simply covering six cities, Lakbay Gumande gave the brand an opportunity to understand the diverse needs of Visayan riders, strengthen relationships with dealers and communities, and identify opportunities for further growth in distribution, product education, and accessibility. “Lakbay Gumande allowed us to go beyond simply introducing the brand. We were able to listen, understand each market, and build stronger relationships with our dealers and riding communities. After 21 days on the road, one thing became clear—Gumande has found its place in the Visayas, and this is only the beginning. Padayon, Tropang Gumande!” said Janis Crisostomo, Marketing Manager of Gumande Tires Philippines.