HARLEY-DAVIDSON® TAKES RIDE TO BANGKOK HOT ROD SHOW 2026

Harley-Davidson brought the spirit of freedom, individuality, and community to the 6th Annual Bangkok Hot Rod Custom Show 2026, held from May 16 to 17, 2026, through an immersive showcase built around its newly launched “RIDE” brand platform. Embracing the event’s “The SiXnature” theme, Harley-Davidson displayed the latest Model Year 2026 motorcycles, race-inspired Factory Racing apparel, and a curated collection of customer-built custom motorcycles that celebrated the passion and creativity of the regional riding community.

At the heart of the exhibit was the “Custom Kings Display,” which highlighted two exceptional Thailand-based custom motorcycles that embodied Harley-Davidson’s culture of self-expression. The custom Road Glide™ Limited by Nirundon Simasarit transformed the luxury touring bagger into a race-inspired performance machine influenced by King of the Baggers styling, featuring stealth aesthetics, a Milwaukee-Eight™ 117 VVT engine, and performance-focused upgrades. Alongside it stood a striking custom Sportster™ S by Nitikorn Kuansanguan (“Joe”), showcasing advanced craftsmanship through custom CNC components, redesigned suspension geometry, oversized wheels, and refined paint detailing that reflected the owner’s distinct personality and vision. Together, the builds reinforced Harley-Davidson’s belief that every motorcycle serves as a canvas for personal expression.

Adding to the excitement, Harley-Davidson welcomed renowned American custom builder Gary Royal, whose award-winning work in international custom motorcycle culture has earned recognition at prestigious events including the Yokohama Hot Rod Custom Show. During an exclusive session, Gary Royal shared insights into custom motorcycle craftsmanship and praised the passion and creativity of Thailand’s builder community. He emphasized how Harley-Davidson motorcycles continue to inspire riders around the world to develop machines that reflect their own identity, style, and riding philosophy.

Beyond the custom builds, attendees also experienced Harley-Davidson’s latest factory innovations through the Model Year 2026 lineup and the limited-edition Factory Racing Collection inspired by the brand’s racing heritage. The Bangkok showcase also served as a preview of Harley-Davidson’s continued investment in the region’s custom culture through future “Custom Kings” activations designed to support builders, craftsmanship, and individuality. From handcrafted rolling art to next-generation touring and performance motorcycles, Harley-Davidson’s presence at the 2026 Bangkok Hot Rod Custom Show celebrated the