KOBE PARAS FINDS FAMILY, PURPOSE, AND AN UNEXPECTED ALLY IN BAIC

For basketball star Kobe Paras, becoming a BAIC Philippines brand ambassador is about more than getting behind the wheel—it is about family. The opportunity to join the BAIC family alongside his father, Benjie Paras, and brother, Andre Paras, made the partnership especially meaningful. “Being able to work with them is always a dream of mine,” Kobe shared. With his active lifestyle and love for both city drives and new adventures, he also found a natural connection with BAIC’s growing lineup of electric, hybrid, and adventure-ready vehicles.

Kobe admits he was initially skeptical about hybrid and electric vehicles, largely because he had not been exposed to the technology. That changed after getting behind the wheel of his own BAIC hybrid. “I was really impressed. It was my first time driving a hybrid vehicle, and it honestly made me realize that I was missing out this whole time,” he said. Beyond the potential fuel savings, Kobe was impressed by the vehicle’s combination of technology, comfort, and design, ultimately calling his decision to become a hybrid owner “the best decision” for himself and his family.

One feature that particularly stood out to Kobe was the vehicle’s Sport Mode, which challenged his expectations of what a hybrid could deliver. He also appreciates the comfort and stylish interior, especially when navigating Manila’s traffic-filled streets. His confidence in the brand grew further after attending a major auto show in China with Andre, where he saw BAIC’s advanced and futuristic electric vehicle technologies. For Kobe, the experience reinforced his excitement about what the brand could eventually bring to the Philippine market.

Kobe sees BAIC’s “Drive Big” philosophy as something that extends beyond driving—it is about thinking big, living life to the fullest, and embracing the people and experiences that matter. His advice to drivers considering BAIC is simple: “With BAIC, you have the best of both worlds. You can have comfort and style at the same time.” Together with Benjie and Andre, Kobe represents a family partnership that reflects BAIC’s broader message: whether it is everyday city life, family moments, or the next big adventure, Filipinos can choose to Drive Big.