BAIC Philippines Makes PIMS 2026 Debut, Unveils B40e Trailmaster rEV and Launches “Drive Big with BAIC” Campaign

BAIC Philippines made its first-ever appearance at the Philippine International Motor Show (PIMS) 2026, marking a major milestone for the brand as it showcased its growing lineup of SUVs and New Energy Vehicles. Headlining the display is the all-new BAIC B40e Trailmaster rEV, a plug-in hybrid electric vehicle (PHEV) designed for both daily driving and long-distance adventures. With a combined driving range of up to 1,200 kilometers, the B40e Trailmaster rEV demonstrates BAIC’s commitment to delivering practical and innovative mobility solutions for Filipino motorists.

The event also served as the launch platform for BAIC Philippines’ new brand campaign, “Drive Big with BAIC,” which highlights the brand’s focus on capability, value, innovation, and confidence. According to BAIC Philippines Brand Head Timothy Sytin, the campaign goes beyond vehicle size and reflects the brand’s mission of giving Filipinos more freedom, more versatility, and more value from their vehicles. The campaign aligns with the evolving needs of modern Filipino drivers who seek SUVs capable of handling both everyday commutes and weekend adventures while benefiting from the efficiency of new-energy technologies.

With a heritage dating back to 1958, BAIC has grown into one of China’s largest automotive manufacturers and continues to expand its global footprint. In the Philippines, the brand is strengthening its presence through a growing dealer network, customer engagement activities, and a diverse lineup of SUVs and electrified vehicles. BAIC emphasized that customer satisfaction remains at the center of its growth strategy, with owner communities, events, and aftersales support playing a key role in building long-term relationships with customers.

Adding excitement to BAIC’s PIMS debut is the introduction of the Paras family as brand ambassadors. Benjie, Andre, and Kobe Paras each represent different lifestyles and journeys that reflect the spirit of the “Drive Big with BAIC” campaign. Visitors to PIMS 2026 are invited to explore BAIC’s latest innovations, meet the team behind the brand, and discover how the company is helping shape the future of mobility in the Philippines through its expanding range of premium SUVs and new-energy vehicles.

BAIC Philippines Lineup at PIMS 2026