Fast-Growing Distributor ESE Auto Parts Boosts Gumande Tires’ Market Traction in Visayas

What started as a small automotive parts business in Ormoc City in 1992 has grown into an established name in the automotive and motorcycle industry in Eastern Visayas. At the heart of this growth is ESE Auto Parts Enterprises Inc., the company behind a growing network of retail, service, and distribution operations designed to serve the evolving needs of the market. Its network includes Bikerbay in Ormoc City, a one-stop shop for motorcycle riders and customers; ESE Auto Moto in Tacloban City, a one-stop automotive and motorcycle retail and service destination; and ESE United Parts, the company’s distribution arm covering Regions 7 and 8. Together, these businesses form one ESE network with a shared purpose: making quality automotive and motorcycle products more accessible to dealers, businesses, and everyday customers.

Over the years, ESE has built a strong foothold in Eastern Visayas through long-standing relationships with dealers and customers, backed by its sales force, logistics fleet, fulfillment centers, warehousing capabilities, and technology-driven operations. Its network now reaches 167 municipalities and cities across eight provinces, serving more than 550 B2C dealers and over 100 B2B customers. Through ESE United Parts, the company continues to expand its distribution footprint, including its role as Regional Distributor of motorcycle tire brand Gumande Tires for Regions 7 and 8. This partnership brings Gumande Tires closer to more motorcycle dealers, shops, businesses, and riders across Central and Eastern Visayas. From its strong base in Eastern Visayas, ESE aims to build a wider presence across the entire Visayas region—not simply by reaching more areas, but by becoming a dependable partner that dealers and businesses can rely on as they grow.

For ESE, business growth is also about creating opportunities for people and communities. This commitment is reflected in its ongoing partnership with the Department of Labor and Employment (DOLE) through JobStart Philippines, a program that helps prepare young Filipinos for employment through career coaching, life-skills development, technical training, and workplace internships. Through the program, young participants gain exposure to an actual working environment while developing practical skills and gaining valuable experience that can help prepare them for future employment. For ESE, the partnership goes beyond providing manpower—it is an opportunity to help young people take their first meaningful step into the workforce and begin building careers of their own.

With a growing distribution network, expanding partnerships, and a commitment to developing people, ESE Auto Parts Enterprises Inc. is positioning itself for the next stage of growth. Its partnership with Gumande Tires strengthens the brand’s reach in Central and Eastern Visayas while supporting ESE’s broader vision of becoming a trusted automotive and motorcycle distribution partner across the Visayas. As the company continues to expand, ESE looks forward to bringing its products, services, partnerships, and opportunities to more dealers, businesses, riders, and communities throughout the region.