Gumande Tires showcases product range, shares brand strategy at Makina Moto Expo 2026

After making a brand debut at the Makina Moto Tiangge 2026 last February, Gumande Tires yet again makes the headlines as it showcases its product line up at the recently concluded Makina Moto Expo held at the SMX Convention Center Manila. 

For every type of rider

Each Gumande tire is developed using globally sourced materials and engineered to deliver reliable performance in different riding conditions, a testament to the brands commitment bringing top-notch quality and safety to a wider range of customers.

LT01 – Made for everyday use. It offers consistent road grip, durability and comfort for daily commuters.

LT02 – Delivers enhanced cornering stability and improved control, making it suitable for more spirited riding in the streets.

LY02 – Designed for performance riding, it features a softer compound that maximizes traction even in the most demanding conditions.

GT01 – Ensures performance is not compromised by the narrow contact patch of smaller tires, it provides extra grip across 10, 12, 13 and 14-inch sizes.

GTRS – Engineered for the track, where precision, traction and speed are critical. This represents the brand’s pursuit of peak performance in the motorsports arena. 

“At Gumande, we are not merely introducing a product, we are establishing a brand defined by direction, structure and a profound long-term commitment to the Philippine Market” shares Gumande Tires Managing Partner Miller Chua. “we believe that true performance must be reliable, and that our growth is inseparable from the success of our partners. This is not a trial entry; this is a strategic long-term legacy in the making.”

The “Tire that binds”

Central to Gumande Tires’ philosophy is a robust market strategy that prioritizes the health of the local motorcycle ecosystem. The brand is rolling out a support structure for its dealer network, ensuring that the brand image is matched by its profitability. 

Strategic initiatives include:

Nationwide Roadshows – Direct activations across partner dealerships to bridge the gap between       product and user.

Community integration – High-profile motorcycle events and strategic collaborations.

Holistic Marketing Support – Sophisticated campaigns focused on driving ‘sell-out” and maximizing dealer visibility

Market Integrity – Strict price regulation, tailored incentives and rebate programs designed to protect partner margin.

To further strengthen business relationships, Gumande will take qualified dealers to an exclusive Factory and Cultural Tour in China at the end of the year. This will also offer a glimpse of the brand’s world-class manufacturing scale and global vision.

“Our objective is clear; we want our dealers to be as confident in the business system as they are in the tires themselves. When our partners are protected ad profitable, the brand becomes unbreakable” Chua added.

As Gumande Tires establishes its presence across the archipelago, it invites dealers, partners and riders to join its journey to the top of the industry.