Suzuki Accelerates Nationwide Expansion with Four New 3S Shops Across Luzon, Visayas, and Mindanao

Suzuki Philippines continues to strengthen its nationwide dealer network with the opening of four new Suzuki 3S Shops during the second quarter of 2026, reinforcing its commitment to bringing quality motorcycles, genuine spare parts, and reliable aftersales service closer to more Filipino riders. The latest additions include new dealerships in Baguio City, San Carlos City, Pangasinan, Tubigon, Bohol, and Dapitan City, Zamboanga del Norte, further expanding Suzuki’s presence across Luzon, Visayas, and Mindanao.

Each dealership was inaugurated through ribbon-cutting ceremonies, showroom tours, blessings, community activities, and exclusive opening promotions attended by Suzuki executives, dealer partners, local government officials, customers, and motorcycle enthusiasts. The celebrations were further energized by popular motorcycle and lifestyle content creators, including Daryl Versoza (“Baguio’s Michael Jackson”), Bayaw Motovlog, Kiara Camelle Rosales, Kalokal PH, and MrEmm, who engaged local riding communities while showcasing Suzuki’s newest motorcycles and the complete 3S Shop experience.

Designed to provide a complete ownership journey under Suzuki’s Sales, Spare Parts, and Service (3S) concept, the new dealerships carry Suzuki’s full lineup of motorcycles. Customers can explore models ranging from the iconic Raider R150, Raider PRO, and Smash underbones to the expanding scooter lineup led by the newly launched Burgman 15, alongside the Burgman Street, Burgman Street EX, and Access. Adventure and sport riders can also choose from the DR160, V-STROM 160, GIXXER Series, V-STROM 250 SX, GIXXER SF250, and GIXXER 250, while enjoying access to genuine Suzuki parts, accessories, and factory-trained service technicians.

Suzuki said the continued expansion was made possible through partnerships with the Guanzon Group, Solid Motorcycle Distributors Inc. (HMAC), and Roadway, enabling the company to make its products and services more accessible to riders nationwide. Suzuki Philippines President Koichiro Hirao emphasized the company’s commitment to bringing exciting riding experiences and reliable mobility closer to Filipino homes, while Managing Director Norminio “Boying” Mojica noted that the growing motorcycle industry calls for wider accessibility to Suzuki’s products and services. As Suzuki continues expanding its dealership footprint, the company remains committed to delivering dependable mobility solutions that evolve with the needs of Filipino riders under its brand promise, “By Your Side.”

Suzuki’s Newly Opened 3S Shops (Q2 2026)