Suzuki Philippines Relaunches Upgraded Suzuki Auto Iloilo 3S Facility

ILOILO CITY, Philippines – Suzuki Philippines Incorporated (SPH) has officially relaunched Suzuki Auto Iloilofollowing the renovation and expansion of its standalone 3S (Sales, Service, and Spare Parts) facility along Diversion Road in Dungon B, Jaro, Iloilo City. The upgraded dealership strengthens Suzuki’s presence in Western Visayas while providing customers with a more convenient and improved environment for vehicle sales and aftersales services.

The renewed facility features a showroom capable of displaying five Suzuki vehicles, complemented by an enhanced service area equipped with six service bays to accommodate the maintenance and service requirements of Suzuki owners. Established on June 13, 2012, Suzuki Auto Iloilo has served customers in the region for more than a decade and continues to be operated by Sakura Autoworld, Inc., led by President Marco Gabriel Borromeo and Dealer Principal Jose Daniel R. Borromeo.

Suzuki Auto Iloilo is also being prepared to support the brand’s growing electrified vehicle lineup, including the Suzuki e VITARA, Suzuki’s all-electric SUV. The dealership will soon feature a dedicated charging station, reflecting Suzuki Philippines’ continued preparations for electrified mobility. During the relaunch, Suzuki Philippines Automobile Division Director and General Manager Norihide Takei highlighted the facility’s upgrades as a demonstration of Sakura Autoworld’s commitment to enhancing customer experience and preparing for Suzuki’s future, while recognizing the dealer’s contribution to the brand’s continued growth in the region.

The relaunch marks another milestone for Suzuki Auto Iloilo as it enters its next chapter with improved sales and aftersales facilities and greater readiness for electrified mobility. With its upgraded 3S operations, the dealership is positioned to serve the evolving needs of customers in Iloilo and surrounding areas while strengthening Suzuki Philippines’ commitment to being “By Your Side.”