THE MIO CULTURE TAKES OVER CALOOCAN FESTIVAL 

Yamaha Motor Philippines returns to the Caloocan Festival for a cultural showcase of the Mio AT lineup that reshaped the landscape of riding. The annual affair has been an avenue for Yamaha to connect with its customers and provide an exclusive experience that goes beyond the roads. After a hiatus due to the pandemic, the celebration is back and bigger than ever which was welcomed by Caloocan City Mayor Dale Gonzalo Malapitan, it included performances from DJ Arra, Dawn Chang, and Spongecola. Appearances from Yamaha’s ARRC riders April King Mascardo and Gian Carlo Mauricio. And activities that would delight them with a fun time and great prizes. 

At the forefront of the Yamaha Motofest are the Yamaha Mio motorcycles. Each with its unique characteristic that fits every lifestyle. It is important that riders feel that these motorcycles go beyond their function because they are built with the user’s identity in mind. Not just there for display, the test ride area allowed enthusiasts to experience each motorcycle firsthand. 

Continuing its commitment to innovation, the festival also features the Y-Connect Hub. This area was dedicated to the revolutionary digital application that connects riders to their motorcycles. Inside the hub is an exclusive area for Y-Connect users where they got a refresher about the technology offered by Yamaha, free diagnostic service for their motorcycles, as well entertainment and games with special prizes.

The return to the motorcycle capital of the Philippines is a welcome sight for Yamaha supporters who deserved to be enveloped with a colorful celebration that highlighted a riding culture that only they can own. 

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